Commercials

Wild Brain Passes The Test For Sony Music

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Wild Brain has finished three spots for Sony Music Entertainment’s "Pass It On" campaign. "Adventure," "Love" and "Street Party" air exclusively on MTV and highlight several of Sony Music’s top artists by combining live-action music video footage with traditional cel animation. Creative director Ed Bell brought to the project his futuristic hip hop/anime designs, while director Robert Valley helped bring to life the surreal tone of the spots. "Ed Bell created a new genre of animation that isn’t confined by stylistic boundaries," said Valley.

Ring of Fire Rises To The Challenge For Suntrust

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Ring of Fire has created the newest completely CGI spot for Suntrust. "Sunrise/Sunset" is a 30-second commercial that brings to life fire-flies dancing, thunderstorms and a brilliant sun to ring in the bank’s name change from Crestar Bank to Suntrust. Using Maya 2.5, Ring of Fire created motion test rough landscapes for advertising agency West Wayne’s approval. Once the thumbs up was given Ring of Fire artists, led by creative director Jerry Spivack, added richer detail to the long tracking shot that changes from night to day.

Ring Of Fire Lights Up Unisys Commercials

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Ring of Fire finished the visual effects for two 30-second commercials for Unisys. "Pigeons" starts with a man sitting down on a park bench next to a Unisys specialist. As the ad progresses, the female specialist gets wrapped up in telling the man all about e-business, and her head becomes encased in a monitor. When she calms down the monitor disappears and the tag line says, "At Unisys, we eat, sleep and drink this stuff!" Again in "Golf," Bob, the Unisys specialist, has his head encased in a monitor as he tells his friends about e-business on the golf course.

hey! Raps Bumpers & Opens For The History Channel

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hey!, a design and production studio, finished new opens, bumpers and background elements for five History Channel shows. The firm created an open for SPY WEB, revised opens and bumpers for HISTORY’S GREATEST BLUNDERS and WEAPONS AT WAR, and opens for MOVIES IN TIME and HARDCOVER HISTORY. For SPY WEB, hey! used a mainly gray palette and added bits of color to evoke a feel of coded messages. "We had this coding going on in a textured background, with letters that cycle and change and evolve into the SPY WEB logo," said creative director Laura Tolkow.

Eyeball Flows With Forum Credit Union Spot

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Eyeball has created eye-popping effects and animation for two spots highlighting Forum Credit Union. In the commercials showcasing the bank’s change of name from Telco Credit Union, Eyeball artists created an underwater feel with floating numbers. The spots open with numbers, icons and computer symbols streaming rapidly across the TV screen.

Spontaneous Combustion Spruces Up Aube Cosmetics Ads

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Spontaneous Combustion has spruced up the CGI product shots and on-line edit for two Aube Cosmetics ads. "Lipstick" and ‘Eyeshadow" were produced for Aube, one of Japan’s foremost cosmetic companies. Creative director Sam DeWitt said, "We built models and textures for the new compacts containing the make-up.

J.J. Sedelmaier Cleans House For Clorox

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J.J. Sedelmaier Productions has finished a new commercial for Clorox Clean-up spray cleaner. "Side-by-side Houses" shows two houses, one cleaned by Lysol and the other by Clorox. The voice over says, "Both houses are clean," but then the Lysol house sneezes, and the narrator continues with, "Clorox Clean-up spray destroys ninety-nine percent of all allergens." The spot ends with the Clorox house smiling happily. Sedelmaier brought in designer/illustrator Bonnie Timmons to bring her watercolor style and sweet sensibility to the characters.

Diecks Group Gives Viewers A Little Taste Of Soul Food

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Diecks Group created the 15-second teaser for the Showtime television series, SOUL FOOD, based off the 1997 feature film by the same name. The challenge for creative director Brian Diecks and art director Michael Waldron was to form a smooth and effective teaser from stills because the series had not yet begun production.

Tim Burton & Ring Of Fire Make Time For Timex

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Director Tim Burton tapped Ring of Fire for the visual effects on two Timex spots. The first spot, "Kung Fu," features a hero jumping from roof-tops in pursuit of the villains. However, the villains corner the hero. In the midst of a battle, the hero sets the alarms on the villains’ watches. Once the alarms sound the hero is given just enough time to defeat his advisories. Airing in the U.S. in the fall, "Mannequin" features a cat-suit-wearing heroine running from a devious villain.

JSM Scores With KeyCorp Tune

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Composer and sound designer Andy Bloch tuned in the newest KeyCorp commercial for JSM. The 30-second spot, "Airplane," features special effects by Digital Domain and highlights KeyCorp’s retirement planning services. The airy tune follows the flight of a paper airplane on its journey from a New York office building to a sunny beach, where a man unfolds the plane and reads the message, "I’m on my way!" Andy Bloch said of the project, "The picture demanded a lyrical approach, a feeling of lightness since we are following the flight of a paper airplane.