Director Peter Nydrle of NYDRLE, West Hollywood, California, has transformed Cadillacs into Olympic swimmers for a new commercial. "One of the challenges of the project was to give the cars the personality of an Olympic swimmer," explained Nydrle. "It's an attempt to blur reality in a way you rarely see, particularly in a car spot." "Desert Storm" begins with a fleet of Cadillac cars all bearing the names of Olympic Gold Medal swimmers, such as Weissmuller and Spitz, on their license plates. In front of the cars are Olympic styled swimming lanes.

Black Logic has completed its second spot for Lexmark Printers. The first Lexmark spot was directed by famed fashion photographer Herb Ritts and created by BlackLogic, NYC and Warwick Baker O'Neill, NYC. "This is the second spot we've done for Lexmark," said Black Logic designer/director Patrick Ferguson. "For the Z52, they wanted to maintain the Ritts' style, but point out that this printer is much faster. Essentially, the Z52 is the best of both worlds." The spot opens to the telltale sounds of a jet aircraft preparing for take-off. The camera slowly pans along the Z52.

ViewPoint Studios has created an on-air identity package for Animal Planet Network. The creative team spent a week at the Chapman Leonard Studio in Orlando Florida filming 34 different species of animals for blue screen compositing. Filming the animals on blue screen allowed the ViewPoint Studio’s design team to incorporate the footage within the environmental backgrounds. In some cases the animals interact with graphic elements in the scene, as with the prairie dog pushing up the Animal Planet logo as he pops up and down out of his burrow.

Steele VFX, a Santa Monica, California-based special effects firm specializing in non-linear online editing and visual effects compositing, has wrapped on a new 30-second spot for Jeep. The commercial shows a Jeep moving out of the way of a stampede of elephants. Visual effects artist Jerry Steele had to increase the amount of elephants in the herd to create a more thunderous impact. "The way we did this, was the elephants were photographed at different depths in the scene," said Steele.

TOPIX/Mad Dog has just finished a new Alka-Seltzer ad for the Mexican market. Combining live-action and 3D animation, the 20-second spot, "Termita," features a hungry termite, who cures his upset stomach with Alka-Seltzer. TOPIX/Mad Dog’s animation director Richard Rosenman said, "Our priorities were to illustrate the termite eating wood, plastic, becoming ill, and, of course, being cured by a dose of Alka-Seltzer.

To promote the NFL retail shop on NFL.com, Spontaneous Combustion, a digital production studio, designed and composited a campaign for NFL Properties. The campaign consisted of five 30-second spots, eleven 15-seconds spots and four 10-second spots. The various spots highlighted the inspirations that several great NFL players have made on current merchandise. Spontaneous Combustion executive creative director/director Tony Robins collaborated with NFL Properties art director Paul Iannacchino to create the concept, which integrates archival footage with NFL shop merchandise and typography.

a.k.a. Pizazz has rapped on three spots for a new campaign for Sanatogen vitamins. All three spots state that we are all aware by now that a healthy diet is the best way to stay fit, but a vitamin supplement is a reassuring way of maintaining the healthy balance, "Just To Make Sure." "Baby Monitor," "Passport" and "Alarm" were done in a 2D painting style. "Baby Monitor" shows a mother, in spite of the presence of her monitor going to check her child. "Passport" shows a family group going on holiday and the mother constantly checking in her handbag for the passports.

Quiet Man created the chip bouncing effects in the new Doritos commercial featuring Miami Heat basketball point guard Tim Hardaway. Phalana Dias was the lead visual effects artist on the spot. Entering a corner store, Hardaway is observed by an awestruck young fan, who watches the star purchase a bag of Doritos 3Ds, a new pyramid shaped chip. Following Hardaway into the street, the pair engages in a trick-shot-type competition, using chips instead of basketballs. "For Dorito's 3Ds, the chips were shot on rigs in the studio," explained Dias.

Digital animation company Mixin Pixls has birthed a new spot for Verizon Wireless entitled "Cellular Division." Directed by See Spot Run's Lawrence V. O'Flahvan, the spot begins with a view through a microscope studying a phone-looking cell. The "cell" divides into two phones, then splits into five, explaining that with Verizon's Family Share Plan one pool of minutes can be divided between up to five phones. "Creating the animated sequence was an exciting creative challenge," said Mixin Pixls CG animation director Harri Paakkonen.

Design and cross media studio Miss Jones produced three 30-second spots for AT&T's new media services, which started airing during the Sydney Olympics. Against a white background in the first spot, "Pop," AT&T's familiar blue globe morphs into a pan of popcorn, at first popping slowly and then building to a crescendo while the globe swells to bursting. The second spot "Newton" opens on six AT&T globes lined up in a white field.