Commercials

Computer Cafe Creates F/X Maze For Radio Shack

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Santa Maria-based Computer Cafe has created the computer animation for a new spot for Radio Shack. "Topiary" is part of Radio Shack's ongoing campaign featuring Hall of Fame American football player Howie Long and actress Teri Hatcher. Computer Cafe formed the massive garden maze in which Long and Hatcher appear. The celebrities were shot on stage with several green covered set pieces, which were replaced with photorealistic computer animated greenery. Computer Cafe created the 3D hedges using Lightwave 3D software and used Digital Fusion to do the compositing.

DMA Dances In The Sky With Delta Airlines Ad

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Director Tony Caio and DMA Animation have created a campaign for Delta Airlines' new entertainment programming. The in-air series is a collection of animated shorts featuring a 3D microphone that introduces each video channel. Each short is a comic spoof of movie genres from comedy to romance. Landor Associates, Delta's branding agency, worked in collaboration with DMA and Caio to create the WorldFest winning shorts.

Wildlife & Fugitive Creates New World For Sketchers

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Wildlife & Fugitive director Jay Torres created an amusement park world of rides using Sketcher shoes. Torres placed live-action kids inside shoes that served as the cars of the rides. "We had to shoot each element, be it the live kids or the stop-motion shoe elements separately," said Torres. "Since the amusement park wasn’t meant to be realistic, we tried to create more of a surreal environment by using a combination of still frames, live-action and 3D animation. It’s definitely a new look and a way to come up with ideas that fit into certain budget limitations.

Sideshow Motion Design Livens Up Olympic NBC Coke Ads

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Sideshow Motion Design has created 81 20-second promotional spots for NBC and Coca Cola to highlight the Summer Olympic Games. The ads utilize still photos of over 40 athletes in a moving fashion evocative of gold photo albums. Jie Shen designed and directed the commercials. "Our client, NBC, saw the importance of collaborating with Coke and wanted to do something with still photography and bring it life with an emotional wallop," said Sideshow president Scott Mantel. "This campaign shows Jie’s talents off beautifully.

The Hive Swarms For New Cable Channel SceneOne

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Soho, U.K.-based The Hive, a 3D animation company, has completed a series of idents to promote the launch of Flextech Interactive’s brand-new digital TV cable channel, SceneOne. Launched on July 5, 2000, SceneOne is the first-ever television channel to be developed from an Internet site, and focuses on music, film and entertainment. The Hive created three idents – "The Club Scene," "The Film Scene" and "The Gig Scene" - to reflect the hip style of SceneOne’s three main weekly review programs.

Editing Concepts' Jesse Reisner Slows Time For Pillsbury

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Editing Concepts' Jesse Reisner just finished editing a new spot entitled "Takes It Slow," a new 30-second spot for Pillsbury Toaster Strudels. In the spot, time slows down when a teenager takes a moment to savor a Toaster Strudel before heading off to school. Reisner softened colors, silenced sounds and let the final piece of the tasty food hang in the air before hitting the kid’s mouth. "This project was all about pacing," said Reisner. "It starts out fast and frantic, then everything slows down when the toaster pops.

So! Much Brings Back Vaudeville For MCI & Blockbuster

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New York-based animation and design house, So! much, has created a 3D animated 30-second spot for MCI Worldcom and Blockbuster Video. The "FreeFlix Follies" campaign highlights the free movie bonuses of signing up for MCI with a send-up of vaudeville shows. The commercial reunites Abbott and Costello-like characters Seymour the Movie Ticket and Answer the Telephone, which were created for a previous spot by So! much three years ago. "We’re really committed to marrying thoughtful, passionate design work with top-quality CG animation," says Jennifer Yeh, executive producer at So! much.

Quiet Man Plucks Penguin Striptease For Pepsi

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Quiet Man unzipped the tuxes of some penguins for a new Pepsi ad "Zoo," which introduces new lemon-flavored Pepsi Twist (currently being test marketed in Texas and Minnesota), and has some plucky penguins strip down to their Speedos to take a cooling dip in a pool. Quiet Man creative director and the spot’s visual effects director Johnnie Semerad used Discreet Logic Inferno software to remove the black from the penguins' bodies, and tack on new arms to allow the movements of a simulated striptease. "The key was to determine how to make the penguins look naked," said Semerad.

CDIS Helps Aliens Blow Up Vancouver Landmark!

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The first commercial for the Center for Digital Imaging and Sound (CDIS) includes a clip from VANCOUVER UNDER ATTACK, created by CDIS Visual Effects and Digital Animation (VEDA) Program graduate Sean McQuarrie. The excerpt shows a monstrous alien space craft hovering above Vancouver Science World before unleashing a laser beam that blows up the centre. "It involved two days of filming in DVC Pro and miniDV formats," said McQuarrie. "To get the mix right, I used Maya, Maya Live and the Discreet Station for building up 20 layers of visual effects in total.

TOPIX/Mad Dog Charts Good Health For Kellogg’s Canada

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TOPIX/Mad Dog has wrapped up the 3D animation and design elements for the new 30-second spot for Kellogg’s All-Bran Buds. "Chart" features an anatomical poster of the insides of a healthy woman, who leaps from the wall when no one is around to enjoy a bowl of Kellogg’s All-Bran Buds. TOPIX/Mad Dog producer Diana D'amelio said the 3D character "began as a real woman shot on set, wearing a body-stocking, actually going through the actions in a series of takes. We then recreated her as a glass figure, with a skeletal structure and a stylized heart and circulatory system.