Creative boutique EyeballNYC has completed work on a 15-second spot for allergy medication Zyrtek, sponsor of SESAME STREET, which broadcasts on PBS. Combining 3D green text animation and live-action, the company used everyday sounds to spell out Zyrtek (pronounced zur-tek) phonetically. A tent zipper, an electric mixer and a lawn mower together create the first syllable of the product name, while a skipping record, a game of checkers and a stick against a picket fence creates the second. An accompanying monochrome image and green 3D text animation reinforces each sound.

New York animation studio Black Logic has completed two 30 second commercials for Coldwell Banker. The first spot, titled "Concierge," shows a disembodied head of a beleaguered home buyer orbited by a series of objects representing the many headaches of the house hunting process. Directed by Black Logic's Michel Suissa, the spot uses colorful, high-energy graphics, propelled by a peppy musical score, to highlight an exclusive Coldwell Banker online service that assists people in managing the details involved in buying and selling residential real-estate.

Computer graphics house Island Fever Productions has completed two new commercials for Orkin's "fake-out" campaign. In this year's campaign, which like last year’s shows a pesky cockroach interrupting the viewing of two fake commercials, Island Fever Productions created the animation of the cockroach, all the additional animation and the final compositing for both commercials. The first faux commercial is for "Timmy Townsend P.I." in which Gary Coleman stars as a bumbling private eye. Island Fever created the CG logo treatment of flying streaking letters.

Colorado animation studio Celluloid has just completed work on two public service announcements for Earth Share, a federation of America's leading non-profit environmental and conservation organizations. Working with advertising agency Foote, Cone and Belding, director James Wahlberg and live-action production company Visitor, Celluloid, led by executive producer Jan Johnson and director Paniagiotis Rappas, provided the animation on both sixty-second spots. The first, titled "This Is," is based on a series of 30 paintings by designer Alan Brewer.

Uli Meyer Animation has just delivered the second in a series of computer animated commercials featuring Okto the Octopus for Kellogg's Variety Packs. In the new 30-second spot, titled "Find The Variety," Okto and Okto's friends, Sandra the Swordfish, The Crab and The Starfish make return appearances, while an electric eel debuts as an improvised aerial for the radio that provides the soundtrack for the commercial. In the spot, Okto plays the "shell game" in the galley of an underwater shipwreck, trying to find his favorite cereal among the eight varieties in the Kellogg's Variety Pack.

Creative firm ViewPoint Studios announced the completion of “The Ultimate Gamer” promotional spots for the upcoming Discovery Science Channel videogame information television series THE ELECTRIC PLAYGROUND. Using a combination of CGI, live-action and visual effects compositing, ViewPoint created the Ultimate Gamer with a jet pack, VR helmet, rocket skates, gamer attitude, humor and dynamic visuals in order to convey THE ELECTRIC PLAYGROUND as the place for video game enthusiasts to get needed secret skills and codes to conquer the electronic world.

New York’s Cyclotron has completed work on a new 30 second commercial for Visa, which debuted during the March, 2001 Daytona 500, and will continue to air throughout the current NASCAR season. The spot, titled “Nature,” opens with a father answering his young son's questions about the local flora and fauna. They watch a moth delicately alight from a dandelion, only to be splattered over the windshield of a racing car. The tranquility shattered, the shot widens to reveal the pair standing in the infield of the Daytona International Speedway.

Digital animation company Mixin Pixls has finished work on the 'Volcanologists' spot for the new Chevy S-10 crew cab 4x4 pickup. Mixin Pixls joined with Crew Cuts editor Bob Jenkis, Flying Tiger Films' director Robert Gordon and advertising agency Campbell-Ewald's creative team of John Haggerty, Steve Bolt and Matt Fera to produce the commercial. The spot introduces viewers to the hazards of a day-in-the-life of a group of volcanologists who are studying the activity of a nearby volcano. The volcano erupts and places the volcanologists in harm's way.

Animation production house Renegade Animation has designed and produced the main title sequence for TOMCATS, the new feature film from Revolution Studios. The 2-minute title sequence is fully cel-animated and features a cat and dog in pursuit of a buxom woman who blows them away -- literally. Darrell Van Citters directed the title sequence for Renegade Animation. Ashley Postlewaite was executive producer. TOMCATS, written and directed by Gregory Poirier, is the first release from Revolution Studios since its founding last year by producer Joe Roth.

Santa Monica, California's SimEx Digital Studios has completed work on a new 30-second Kellogg's Frosted Flakes commercial. The artists at SimEx provided 2D animation, compositing and editing for the new Kellogg's spot, called "High Dive," starring Tony the Tiger. Director Jean Perramon's team created Tony in the famous "Tex Avery-style." The commercial revisits classic 1940s style animation while using snappy cuts to keep it fresh.