Wild Brain has finished spots for Jolly Rancher’s new gel snack product, "Fruitensity." The 15 and 30-second ads were directed by Wild Brain’s Julia Tortolani and conceptualized by ad agency Euro RSCG Tatham. "Fruitensity" features bold colors and a combination of live-action and photo-collage. Tortolani’s collage art animation was created using a mix of still photography, full-motion film and a broad array of digital tools including Maya, Photoshop and After Effects.

Black Logic scratched and won for its new 30-second spot for the New York Lottery. In the spot, scratching an old jalopy turns it into a new sports car, a dribbling sprinkler becomes an ornate fountain, a small abode turns into a giant palace and a loveable dog gets instantly groomed. "The spot presented a double challenge, since two environments had to register accurately and yet be noticeably different so we could see the changes through the scratching," said director Michel Suissa.

iXL Digital Video has wrapped on a new spot for Tiger Electronic's robot dog, I-Cybie. In the 30-second commercial, i-Cybie appears before a futuristic backdrop of swirling colors, and as the camera rotates, the robot performs tricks. "The titles had to look flashy but not appear too frenetic, nor could they distract from i-Cybie," explains Doug Dimon, senior visual effects artist at iXL Digital Video Group. "I decided to use a short blast with a slow fade technique, throwing titles up very quickly with laser-like effect, then letting them drift away.

Motion Theory designed, animated and finished three 30-second TV spots for Suzuki motorcycles, ATVs and street bikes. Creative director Mathew Cullen described the style of the spots as reminiscent of "vintage boxing posters." In the commercials, the use of animated stills of the vehicles make posters seem like they come to life. Once the footage was color timed the final compositing and onlining was done by Motion Theory.

Bugshop, a New York motion graphics and effects shop, has completed four spots for the Animal Planet imaging campaign, "Life is Better with Animals." Ross Shain, creative director at Bugshop, served as visual effect supervisor, compositor and designer. He completed seven composite shots and designed the endtags, which involved compositing exotic animals such as a mountain ram, mandrill and alligator on green screen to hide then reveal the Animal Planet logo and tagline stamped into the background.

Black Logic has wrapped on a new five spot campaign for the Nasdaq Stock Exchange: "Qualcomm" uses the modem port on a laptop computer as the entrance to a visual world of digital communications; "Immunex" uses transparent CG human forms and brightly colored double helixes to introduce the world of advanced immunology; "Amazon" portrays that company's familiar Website interface to show how it created online commerce; "Biogen" opens with a group photo of the scientists who broke the human genetic code; and "Yahoo" develops the company's groundbreaking search engines, as a road map through a maz

PDI/DreamWorks has completed production on three new commercials for Monster.com, MSN and Target. PDI/DreamWorks brought Monster.com's green mascot, Trump, to life, working with renowned advertising agency Arnold Communications and live-action director Kinka Usher, on the humor spots which debuted during the Super Bowl. The PDI/DreamWorks team, led by director Larry Bafia, created the monster spokesperson for all five spots' endtags.

The Discovery Channel Networks enlisted the talents of ViewPoint Studios to develop a promotional package for their Wings and Civilization Channels. ViewPoint filmed the live-action footage of a mock air battle on location in Laage, Germany. Avid editorial transformed the footage into dramatic sequences and then turned it over to the design and Flame teams. The main title and supporting text elements were developed along with further enhancements of color treatments and lighting effects.

Cuppa Coffee has created four spots for Lifetime Television’s Valentine’s contest "Romanced Across America Sweepstakes." Incorporating stop-motion animation and digital compositing, co-directors Warren Brown and Hector Herrera designed four different "panels" to illustrate the journey that Lifetime is sending their lucky winners on. These panels for Santa Fe, Vermont, Florida and Washington are comprised of photographs, moving illustrations and stop-motion props that were shot under camera and then digitally collaged into frame.

Rhinoceros Visual Effects & Design has brightened up six 15-second spots introducing Colgate Total Whitening toothpaste. "Hearts" shows a toothpaste tube floating in a red space until heart-shaped balloons peel away from the background and float skyward revealing the new package in a stunning white environment. "Brightness" opens with the tube on the same red background, when a brightness adjustment bar pops up, goes haywire and turns the background again to white. These first two spots launched in the beginning of February with the others set to roll out in the upcoming months.