Superfad was recently approached by 180 Amsterdam to create a vibrant 45-second online video to showcase the new adidas F50 football boot, which is exceptionally lightweight and styled with a beautiful two-tone skin.

Sony Pictures Animation has acquired the rights to Atari's ROLLERCOASTER TYCOON, reports HEAT VISION.

HEAT VISION reports that Adam Sandler’s Happy Madison is ready to bring Patrick Jean's viral hit PIXELS into a feature film.

DreamWorks has bought the rights to the board game MONSTERPOCALYPSE, reports Deadline.com.

Australian Screen Industry News reports that the Australian federal government just made it easier to qualify for Post, Digital and Visual Effects (PDV) tax incentives.

The SIGGRAPH 2010 Technical Papers program has been announced under the chair of Tony DeRose from Pixar Animation Studios and topics range from a new application for browsing street-level imagery to new advancements in architecture demonstrating that curved surfaces can be just as rigid as traditional designs.

Since its release, AVATAR sold 19.7 million DVDs/Blu-rays, making it the fastest selling title for its first three weeks, reports REUTERS.

Anthony Mackie and Evangeline Lilly have joined the cast of DreamWorks' REAL STEEL, reports VARIETY.

The Bilbao Chamber of Commerce and DigiPen Institute of Technology (USA) today launched DigiPen Institute of Technology Europe - Bilbao, a school dedicated to growing innovation in the video game and animation industries.

As expected, IRON MAN 2 cleaned up at the box office for the weekend of May 7-9, 2010.