Leading videogame publisher Infogrames Entertainment SA (IESA) has changed its corporate name to Atari. Infogrames (New York City and Lyon, France) acquired the Atari brand when it bought the interactive assets of toymaker Hasbro in January 2001 and has periodically used the name, one of the oldest (30 years) and most legendary in videogame history, for titles such as DRAGON BALL Z, MISSION IMPOSSIBLE, SUPERMAN, TERMINATOR 3 and ENTER THE MATRIX, which debuts on May 15, 2003, day and date with the film, THE MATRIX RELOADED.

Chel White, Ray Di Carlo and David Daniels have combined strengths to form an artist-driven studio Bent Image Lab, in Portland, Oregon. "Our mission is to generate the future in 'mixed media/animation/live-action'," said partner/executive producer Di Carlo. "We are artists doing business, not businessmen trying to make art." Di Carlo however, has a successful business background and will operate Bent under a highly unique business model.

Viacom-owned Showtime Networks Inc. (SNI) has laid off 70 workers, roughly 10% of its staff, on May 5, 2003, primarily in the areas of affiliate relations, marketing and creative services. This follows on the heels of rival HBO eliminating 20 jobs the previous week.

The Henson family is the winning bidder to buy 100% of The Jim Henson Company from German kids TV outfit EM.TV Merchandising AG for $89 million. Recently Disney, Saban and Sony Pictures had appeared to be the likely buyers. The Henson heirs sold the company to EM.TV three years ago for $680 million and now are set to pay $78 million in cash plus $11 million of the Henson Co. assets.

S4 Studios a traditional/3D animation design and content creation studio founded in 1999 in the San Fernando Valley, has opened its new studio in the heart of Hollywood. The new facility, located at 1529 N. Cahuenga Boulevard, will allow the growing studio greater access to its core businesses of trailers, network graphics and TV commercials while continuing to develop original content for motion pictures, television, direct to video and online.

DIC Entertainment has sued Speed Racer Enterprises to enforce DIC’s television, merchandise and other ancillary rights to the animated series SPEED RACER, which is airing weekly on the Nickelodeon network. DIC is seeking damages of $5 million plus punitive damages and injunctive relief for fraud, breach of contract, injunctive relief, conversion, slander of title and a number of other causes of action in case filed with Los Angeles Super Court.

Broadcast design industry leaders Paul Newman, Jim Moran and Gary Bonilla have formed CO-OP, a new advertising and design company in New York City that operates as the strategic core of a network of partners with a full range of complimentary creative companies. CO-OP offers its clients brand strategy and brand development through advertising, vertical marketing, business to business communication, direct marketing, interactive, brand design and identity and broadcast design.

A developer wants to raze the Hanna-Barbera Studios buildings that animation legends William Hanna and Joseph Barbera erected in 1963 at 3400 Cahuenga Blvd. near Universal City, to build shops and apartments. HB preservationists are scrambling to mount a campaign to save what they call is a historic and architecturally significant landmark, while some residents of that neighborhood fear the project would worsen traffic in the Cahuenga Pass.

;;<??orial started up April 21, 2003 in Santa Monica, California to offer creative editorial to the television advertising community. Company co-founders are Michael Raimondi, Werner Mayes and Ron Moler, with Raimondi also acting as executive producer and Megan Dahlman as producer. Mayes and Raimondi worked together for several years at Santa Monica-based editorial facility Harley's House.