You've seen the show, played The Game, watched The Movie. And now, yes, it's finally here. You can ride -- The Ride.

America's favorite animated family has arrived in Hollywood and Orlando -- with their very own mega-attraction. THE SIMPSONS RIDE is officially open at Universal Studios Hollywood, California and Universal Orlando Resort in Florida. The new attractions plant guests smack in the middle of a brand-new Simpsons adventure -- a ride adventure so big, so funny and so thrilling it's no surprise it took years to make.

Universal Studios Hollywood hits it out of the ballpark with a new promotion offering kids a chance to visit the all-new mega attraction, THE SIMPSONS RIDE at The Entertainment Capital of L.A. for free when a Dodger hits a "Homer" during the fifth inning of any Dodgers home game this 2008 MLB season.

The "Hit a Homer" promotion, which runs all season long, will step up to the plate on Monday, May 19 when Homer Simpson throws out the first pitch at the L.A. Dodgers vs. Cincinnati Reds game. One free child's ticket will be offered with one paid adult ticket.

Six Flags Great Adventure in New Jersey today unveiled the highly anticipated THE DARK KNIGHT COASTER. Based on Warner Bros. Pictures' upcoming movie THE DARK KNIGHT, the indoor, dark coaster offers guests a one-of-kind ride experience.

Johannes Wolters dives into fmx/08, which this year offered an even greater number of stimulating discussions on the state of artistic and technological visual content.

On May 20, the Children's Museum of Manhattan (CMOM) opens the brand-new "Adventures with Dora and Diego" exhibit, the nation's only museum exhibition inspired by the popular characters from the award-winning Nickelodeon series, GO, DIEGO, GO! and DORA THE EXPLORER.

Becker Group, in partnership with Warner Bros. Consumer Products, will bring worldwide audiences "Harry Potter: The Exhibition," a state-of-the-art exhibition highlighting artifacts from the Warner Bros. films based on J.K. Rowling's book series. The 10,000 square foot experience will premiere in spring 2009 in a major market, and will appear in 10 or more cities around the world throughout a five-year span.

More than 125 hand-drawn artwork pieces from such classics as ALICE IN WONDERLAND, 101 DALMATIANS, and THE LION KING, will be showcased in "Ink & Paint: The Art of Hand-Drawn Animation," a new exhibition opening on Friday, May 16, in the Academy of Motion Picture Arts and Sciences' Grand Lobby Gallery in Beverly Hills. Admission is free.

The magic of an animated film depends on the ability to bring to life not only animated characters, but the worlds they inhabit.

For the latest image in the portrait series of celebrities living out their Disney dreams, photographer Annie Leibovitz followed a simple recipe: Just add water.

Continuing the "Disney Dream Portrait Series" that has put stars in all kinds of Disney fantasies, Leibovitz trained her famous lens this time on the undersea world of Ariel, heroine of THE LITTLE MERMAID. To get there, she dressed actress Julianne Moore and American swimming icon Michael Phelps in tails and scales.

Consistent with a company-wide initiative, creative teams at Universal Studios Hollywood and Universal Orlando have employed a variety of technological innovations in the design and construction of The Simpsons Ride -- opening at both parks in May 2008 -- and are ushering in a new era of environmentally conscious theme park ride construction.

The Simpsons Ride is a new mega-attraction based on the blockbuster movie and TV series.

The home library of an action hero, the bedroom of a mother-to-be and the office of a police chief will be among the installations celebrating the set decorator's art in "Pulling Back the Drapes: Set Decoration Revealed," a new exhibition opening on Friday, May 16, in the Academy of Motion Picture Arts and Sciences' Fourth Floor Gallery in Beverly Hills. Admission is free.