4Kids Entertainment, Inc. has teamed with Burger King for a national promotion to launch Kids WB!'s upcoming 3D series CUBIX. The series is the first original production for 4Kids and is set to premiere on Saturday morning August 11. The 5-week promotion will run nationally in participating U.S. Burger King restaurants from August 27 through September 30. Burger King will run national TV spots, in-store advertisements, a kid’s newsletter and a birthday mailer to kids’ club members in support of the campaign.

Cartoon Network and Kellogg have teamed up to create THE POWERPUFF GIRLS Pop-Tarts. The toaster pastries contain "Powberry" filling with lavender icing topped with green, blue, pink and yellow sprinkles. "Kellogg is glad this crime-fighting trio is on our side to help ensure kids have a wholesome, fun breakfast," said Kim Miller, director of marketing for Pop-Tarts.

The Frito-Lay, Inc. food company announced that it has partnered with Walt Disney Pictures on a promotion that gives kids free movie tickets to Disney's ATLANTIS: THE LOST EMPIRE. The promotion, which runs through July 14, 2001, began with the movie’s release on June 15, 2001. Specially marked bags of Lay's Potato Chips, Doritos Tortilla Chips, 3-D'S Snacks and Cheetos Cheese Flavored Snacks will feature characters from Disney’s ATLANTIS: THE LOST EMPIRE and give an opportunity for kids to see the film at participating theaters.

Nickelodeon has signed a new SPONGEBOB SQUAREPANTS licensing deal with the fast food chain Burger King, launching on June 11. Big Kids Meal and Kids Meal customers will be able to collect seven SpongeBob toys designed to be used both on land and in the water. The four-week SPONGEBOB SQUAREPANTS promotion will be supported with in-restaurant merchandising, the first kids merchandising created by Draft Worldwide Chicago, as well as Web-based marketing and national kid-directed television advertising.

Chevy's Team Monte Carlo and Warner Bros. Consumer Products have announced a new partnership that will place seven classic Looney Tunes characters on Monte Carlo NASCAR racing cars. All seven characters will be featured on the special Monte Carlo pace car leading the pack at the NASCAR Winston Cup race at Richmond International Raceway on September 8, 2001.

New Line Cinema has signed an extensive deal with fast-food giant Burger King to promote THE LORD OF THE RINGS trilogy. The agreement represents the single largest promotional arrangement for New Line and one of the largest programs ever launched by Burger King. The program will span more than 10,000 restaurants worldwide and will run longer than the first film runs in theaters.

Disney has announced the signing of a licensing deal with Kellogg Company, the world’s leading producer of cereal and convenience foods. Available nationwide beginning in May 2001, the adventure of Disney's ATLANTIS: THE LOST EMPIRE will come to life through Kellogg's licensed cereal, free package inserts, free mail-in offers and interactive Website. Atlantean Diving Water Toys will be available in 25 million packages of Kellogg's range of products. A "Search for the Journal," ATLANTIS: THE LOST EMPIRE prequel CD-Rom mail-in offer will appear on 75 million Kellogg's cereal packages.

Wallcoverings designer 4walls.com has announced a licensing agreement to create and distribute murals and other wallcoverings based on characters from Infogrames, Inc.'s Humongous Entertainment division. The Humongous Entertainment line of wallcoverings from 4walls.com is now available in stores nationwide. "We are very excited to bring Putt-Putt, Pajama Sam and the Backyard Kids' to the walls of children everywhere," said Ronald Soeder, president of 4walls.com.

On April 16, 2001, DreamWorks Consumer Products and The Kroger Co. announced a joint promotion that allows supermarket shoppers to earn free movie tickets to the upcoming computer-animated feature SHREK based on their grocery purchases during a four-week period beginning this week. The four-week promotion is scheduled for more than 2,000 Kroger-owned stores nationwide. Customers who purchase $300 in groceries using their shopper's card will earn two free tickets to SHREK, which opens May 18 in theaters around the country.

Big Idea Productions, creators of the made-for-video series VEGGIETALES, has teamed up with Wal-Mart, the world's largest retailer, for a chain-wide promotion of VEGGIETALES apparel, toys, videos, audio CDs and fabric. During April, more than 2,700 Wal-Mart stores across the United States will feature VeggieTales signage and merchandise. Shari Martin, executive director of licensing and consumer products for Big Idea Productions, said, "We are so excited to participate in this promotion with Wal-Mart, which clearly demonstrates how VEGGIETALES' popularity is exploding across the country.