Licensing

JAKKS Pacific Says Robots For Everyone

Posted In | News Categories: Licensing | Geographic Region: All | Event: MIPCOM | Site Categories: Licensing
JAKKS Pacific's Flying Colors division has signed a licensing agreement with 4Kids Entertainment to manufacture and market a line of toys based on the new CGI-animated television series, CUBIX - ROBOTS FOR EVERYONE. CUBIX features a world of colorful robots equipped with an emotion processing unit (EPU) that gives each robot a personality of its own. The Flying Colors line of CUBIX merchandise will include activity kits, sleeping bags and back to school items. The line is scheduled to hit shelves nationwide in spring 2002. The CUBIX series will premiere to global broadcasters at MIPCOM 2001.

WowWee And Dreamworks Team Up For Spirit

Posted In | News Categories: Licensing | Geographic Region: All | Site Categories: Licensing
DreamWorks Consumer Products has named Hasbro's WowWee subsidiary as master toy licensee for the upcoming theatrical animated release SPIRIT: STALLION OF THE CIMARRON. The film tells the story of a wild mustang stallion named Spirit and his journey through the untamed American West. Under the agreement, WowWee will offer a line of products based on the film including basic figures, playsets, deluxe figures, electronic and animatronic figures, accessories and role play items.

Sony Pictures Gives Harold To HarperCollins

Posted In | News Categories: Licensing | Geographic Region: All, Europe | Site Categories: Licensing
Sony Pictures Consumer Products has appointed HarperCollins as the worldwide publishing licensee for the HAROLD AND THE PURPLE CRAYON animated series set to debut in January 2002 on HBO Family. The series, based on the classic book by Crockett Johnson, is produced by Sony Pictures Family Entertainment. The new HAROLD AND THE PURPLE CRAYON book series will include six early reader books. The book series is expected to hit retail shelves in January 2002 to coincide with the release of the animated series.

Spongebob Squarepants Makes A Splash With Major Retail Debut

Posted In | News Categories: Licensing | Geographic Region: All | Site Categories: Licensing
Target Stores and Nickelodeon announced an exclusive marketing partnership for the fall retail launch of Nickelodeon's popular animated character, SPONGEBOB SQUAREPANTS. Available in all 1,019 Target stores nationwide, SPONGEBOB SQUAREPANTS merchandise includes school supplies, men's, women's and children's apparel, toys and more. Select items also are available online at target.com.

Activision Gains Rights To Marvel’s Fantastic Four And Iron Man

Posted In | News Categories: Licensing | Geographic Region: All | Site Categories: Licensing
Activision has acquired the exclusive worldwide rights to develop and publish interactive games based on THE FANTASTIC FOUR and IRONMAN for the next-generation console systems and the PC. These brands complement the company's current slate of Marvel Super Heroes that include SPIDER-MAN, X-MEN and BLADE. Possessing unique powers, THE FANTASTIC FOUR challenge the unknown to benefit humanity. Reed Richards (Mr.

Humphrey’s Corner Gains Italian And Aussie Licensees

Posted In | News Categories: Licensing | Geographic Region: All, Australia, Europe | Site Categories: Licensing
The Sharpe Company has appointed Italy’s BIC Licensing and Australian apparel company Barrymore’s Pty. Ltd., as licensing agents for Great Britain’s popular pre-school program HUMPHREY’S CORNER. These agents join the HUMPHREY’S CORNER licensing team headed by Charles Day, president of The Sharpe Company, worldwide licensee of the elephant character. HUMPHREY’S CORNER is based on characters created and written by Sally Hunter in a series of books for preschool children about an elephant named Humphrey.

JAKKS Pacific Warms Up To Ice Age

Posted In | News Categories: Licensing | Geographic Region: All | Site Categories: Licensing
JAKKS Pacific Inc. has signed a master toy licensing agreement with Twentieth Century Fox Licensing and Merchandising for the studio's 2002 animated epic ICE AGE. Capitalizing on the film's three main characters -- an acerbic woolly mammoth named Manfred (voiced by Ray Romano), an un-socialized giant sloth named Sid (voiced by John Leguizamo), and a scheming saber-toothed tiger named Diego (voiced by Denis Leary) -- JAKKS Pacific's Flying Colors division will create a full line of toys and merchandise for the digitally animated feature.

Scooby-Doo Die-Cast Cars Racing Into Stores

Posted In | News Categories: Licensing | Geographic Region: All | Site Categories: Licensing
Racing Champions Ertl has announced it will be releasing a collection of SCOOBY-DOO-themed toy cars. The first release will be 1:64-scale die-cast cars, featuring characters and logos from the series. Ten cars will be introduced including a Scooby-Doo '68 Camaro, a Fred '80 Ford Bronco, a Dracula '63 Corvette, a Wolfman '40 Ford Pick-Up, a Creeper '49 Mercury, a Ghost Clown '75 Chevy Van, a Zombie '56 Chevy Nomad, a Velma '67 Chevy Chevelle, a Daphne '68 Ford Mustang and a Shaggy '96 Dodge Ram. They will sell for US$1.49 each.

Mojo Jojo To Bankrupt The Euro!

Posted In | News Categories: Licensing | Geographic Region: All, Europe | Site Categories: Licensing
Cartoon Network is launching a multi-media advertising campaign in Europe featuring The Powerpuff Girls' arch-enemy Mojo Jojo and his plan to bankrupt the Euro by introducing his own currency "The Mojo." Viewers of Cartoon Network's channels in Denmark, France, Italy, Norway, Poland, Spain, Sweden and the U.K. will see bulletins informing them of Mojo Jojo's replacement of real money with "Mojos." Viewers will be encouraged to log onto local CartoonNetwork.com Websites to help the Powerpuff Girls stop Mojo Jojo from ruining the European economy.

Nick & Jive Records Sign Singing Pact

Posted In | News Categories: Licensing | Geographic Region: All | Site Categories: Licensing
Nickelodeon and Jive Records have inked a deal to distribute records under the new Nick Records label. Under the multiyear deal, Jive and Nick Records will team for marketing, promotion and distribution of joint venture releases worldwide. The first album due out under the pact is the soundtrack to the Paramount/Nickelodeon Movies feature JIMMY NEUTRON: BOY GENIUS, scheduled to hit theaters on November 6. Jive's 13-year-old pop sensation Aaron Carter will provide several tracks for the project.