Commercials

Interface Media Group animates PSA

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Washington, D.C.-based Interface Media Group did the 3D animation for
"Warning Label." Developed through Washington, D.C.-based Ogilvy Public
Relations Worldwide for the Centers for Disease Control in Atlanta,
Georgia, the spots use two 3D characters, Carson and Noma, to help stress
the need for protection from ultra-violet sunrays to avoid skin cancer.
Carol Hilliard was art director and 3D animator. Live-action footage was
produced by Washington, D.C.-based ThinkFilm. Joe Becker directed and
Stephanie Antosca Boright produced for ThinkFilm.

BLACK LOGIC & AFCG create Cinnaburst spot

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New York City-based BLACK LOGIC and AFCG have created Cinnaburst gum's
"Snowboarder" spot for agency Bates USA. The spot features a bouncing CG
created piece of gum in a snowboarding environment. Floyd Gillis directed
the CGI for AFCG, Michel Suissa directed the visual effects for Black
Logic, and Geoff McGann directed the spot for Manifesto which combines
live-action with CGI.

Don't miss the 1999 AICP Show

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The Association of Independent Commercial Producers' (AICP) Eighth Annual
AICP Show, The Art & Technique of the American Television Commercial,
debuted at The Museum of Modern Art in New York City on June 9th, and will
tour in the United States and internationally until April 2000. The show
consists of about fifty live-action and animated spots. Selections were
made by more than 400 judges throughout the US, as well as a panel composed
of members of the industry from advertising agencies, production companies,

Will Vinton Studios completes "Diner" and "Bunnies"

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Portland, Oregon-based Will Vinton Studios has completed two spots. "Diner"
is a stop-motion animated spot for the Maryland Lottery, and won a 1999
Bronze Clio. Skeets McGrew directed for Agency Eisner & Associates.
"Bunnies" is a spot for Citibank and uses reference footage based on an
origami artist's work which was manipulated using Maya software. Skeets
McGrew directed for Agency Y & R New York.

Class-Key Chew-Po creates shampoo spot

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Los Angeles-based Class-Key Chew-Po Commercials and Absolutely Productions
Limited have created "Lunch Order," a spot for Procter & Gamble's Head &
Shoulders Menthol shampoo. The spot features an animated "Jittery Julian"
who transforms into a confidant "Cool Jules" after using the shampoo.
Class-Key Chew-Po's Stig Bergqvist directed for Agency Saatchi &
Saatchi/London.

Graphiti Multimedia completes Titan Clocks spot

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India-based Graphiti Multimedia has completed a :20 spot for Titan Alarm
Clocks using Cambridge Animation Systems' Animo and 3D Studio MAX software.
In the commercial, the prince from the "Sleeping Beauty" fairy tale uses an
alarm clock to wake the princess. Sunil Shetty directed.

Spontaneous Combustion creates Post Alpha Bits spot

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New York-based Spontaneous Combustion has created the CGI for "It All Starts with ABC," a :15 spot for Post Alpha Bits cereal created to accompany PBS' ARTHUR. In the spot the camera slowly pulls back from Alpha-Bits-like letters to reveal that they are part of words on a page, and that this page is in a book, and that this book is part of a stack which grows past a UFO in outer space. The spot used Adobe After Effects to create matte paintings which were nested inside one another to create the cosmic zoom effect. 3D Studio Max was used to create the books.

J.J. Sedelmaier Productions animates Al Roker

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New York-based J.J. Sedelmaier Productions created "Dream Job," a :10 film for NBC's TODAY SHOW's Al Roker, which shows the morning talk show's weatherman together with sun and cloud characters. J.J. Sedelmaier directed.

The Attik makes "Deep Sea"

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San Francisco-based The Attik has finished "Deep Sea," a :30 PSA for The Monterey Bay Aquarium. The spot contrasts the depth of the ocean with the highest points above sea level such as the Empire State Building and Mount Everest. It combines live-action vignettes, taken from stock footage, with computer rendering. Simon Dixon directed for Agency Goldberg Moser O'Neill Adverting.

(Colossal) makes Marshmallow Alpha-bits

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San Francisco-based (Colossal) Pictures has completed "I Scream" for Kraft Foods Marshmallow Alpha-bits. Directed by Charlie Canfield for Agency Ogilvy & Mather L.A., the spot is about a group of marshmallow vowels joining up for a rowdy "I scream for ice cream" game. The spot uses traditional cel and computer animation. San Francisco-based Giant Killer Robots did the CGI.