Commercials

LOCONTE GOLDMAN completes "Hearts on Fire"

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Boston, Massachusetts-based LOCONTE GOLDMAN has completed "Hearts on Fire"
which consists of three :30 spots, and one :60 spot, for Grant Marketing, a
Providence, Rhode Island-based diamond company. The promos are for a tape
that will be used in a direct mail campaign, as well as for walk-in
customers. Maria LoConte directed the spots, and New York City-based
KLEISER WALCZAK did the 3D animation.

SIMON GOODCHILD completes his first commercial

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SIMON GOODCHILD, recently signed by London-based SHERBERT, has completed
his first commercial, "Colour Screams," a :40 spot for Procter and Gamble's
new washing powder, Vibrant. The agency was Grey Advertising. The spot,
which uses abstract shapes and pure color to create a mood of vibrant,
non-bleeding color, was designed with Truespace and Adobe Photoshop.

RHYTHM & HUES completes cereal spot

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West Los Angeles-based RHYTHM & HUES has completed "Father and Daughter," a
:30 spot for General Mills Cinnamon Toast Crunch Cereal. The spot features
an alien pre-teen and her alien father discussing the out-of-this world
taste and looks of the cereal. For the spot, real actors were videotaped as
references. This reference footage was then used as inspiration when
plotting the animation curves in Maya. The spot was made for Minneapolis,
Minnesota-based Agency Campbell Mithun Esty. Micheal Patterson directed for

Tony Caio designs Food Network program ID

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Tony Caio of New York City-based DMA has designed a new program ID and
title sequence for The Food Network's "Hot Off the Grill with Bobby Flay."
In the ID, a Bobby Flay caricature appears in black tie, and juggles a
cocktail shaker, slab of steak, shrimp, and a pickle. Stylized stars dance
in the background. Dancing pieces of food spin across the screen and circle
onto plates, as the show's logo comes back into view, pulsating in a
painterly fashion.

TOPIX/MAD DOG animates Russell Stover's Pecan Delights

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Toronto-based TOPIX/MAD DOG has completed the computer animated :15
"Explosion" promoting Russell Stover's Pecan Delights. In the spot, which
was created with Softimage and Flame, little chocolate men explode the
candies to find the pecan treats inside. Livio Passera and Mark Ainslie
directed the animation. Toronto-based Generator Productions shot the
live-action footage.

Filmtecknarna completes beer spot

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Stockholm, Sweden-based Filmtecknarna F. Animation has completed the
animation for "Chilled Cream," a three-spot campaign for British beer
company Boddington. The three ads combine 2D animation with 3D background
and CGI effects. The design of the characters and the overall look of the
films were created at Filmtecknarna under the creative direction of Stig
Bergqvist and Jonas Dahlbeck. The sound editing and overall production
management was handled by London-based Nexus Films with producer Chris
O´Reilly in charge.

Warner Bros. animates Tom and Jerry

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Sherman Oaks, California-based Warner Bros. TV Animation Studio has
completed a spot featuring the classic cartoon characters, Tom and Jerry,
in Promise Buttery Light "Butter Trouble," a :30 for New York-based agency
McCann Erickson. In the cel-animated spot, Tom attempts to trick Jerry by
switching Promise Buttery Light for plain butter.

J.J. Sedelmaier completes spots for Old Navy

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White Plains, New York-based J.J. Sedelmaier has completed two :30 spots
for Old Navy. "Girls Zip Pocket Flares" features a young magician who
conjures up and controls Old Navy's new zip pocket jeans for her friends.
In "Boys Boarder Jeans," boys show off their large style jeans while
walking the dog, sawing a log, talking to a frog, and paying the rent while
skateboarding. The spots feature a '60s retro-style designed by David
Sheldon.

QUIET MAN completes open for Sci-Fi Channel

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New York City-based QUIET MAN has completed "Caterpillar," a :20 CGI show
open for the Sci-Fi Channel, a cable service. The spot features a robot
caterpillar who changes into a metallic spider. Todd Mueller directed.

Passion Pictures completes Nouvelle tissue spot

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London-based PASSION PICTURES' CG animation director Chris Knott and post
production house RUSHES' Paul Wratten have finished "Very Boggy," a :40
spot for Nouvelle toilet tissue. In the spot a variety of toilets open and
shut in time to the music of Handel's "Water Music." CG animator Chris
Knott reproduced the toilet seats which were first shot as live-action
reference. Mark Wilson completed all the builds, surfacing, lighting, and
compositing in Lightwave 5.6.