Commercials

AARGH! co-produces Cold-Eeze spots

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Orlando, Florida-based AARGH! ANIMATION, INC. (not related to the above
company) is co-producing a series of :10 and :30 spots for Cold-Eeze cold
medicine that combines live-action with cel animation. Mark Simon and Dave
Kallaher directed the animation. The three :10 spots consist of a cel
animated plane that swoops into frame over a six layer multi-plane of
moving clouds. The computer generated product packages fly out of the plane
and are presented close to camera. In the :30 spots, live-action passengers

THE ATTIK completes spots for Sol Beer

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New York City-based THE ATTIK has completed two :30 spots for Sol Beer and
agency Amster Yard. In "Disco" a beer acts as a disco ball, emitting
strobing lights. In "Rock N Roll" the can emits electrical charges,
creating a pulsing energy field. James Sommerville directed, and both spots
were created with After Effects, Infinity, Studio Pro and Media 100. Julie
Watkins of New York City-based Manhattan Transfer completed the composite
in Inferno.

SPONTANEOUS completes spot for Prestone antifreeze

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New York-based SPONTANEOUS COMBUSTION has completed "Cold Start," a spot
for Prestone antifreeze, for agency Grey Advertising. Spontaneous used 3D
Studio MAX to create the engine and antifreeze. Live-action footage was
produced by New York-based Zero 2 Sixty.

SIMEX DIGITAL completes Dunlop Tires spot

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Santa Monica, California-based SIMEX DIGITAL STUDIOS has completed "Ice
Cliff," a spot for Dunlop Tires and agency Dentsu, Inc. of Tokyo, Japan. In
the spot, five luxury sport cars race on rapidly eroding, digitally
generated, ice covered cliffs. The camera moves back to reveal that the
cliffs are created by a giant digitally created Dunlop tire. CGI Artist
Jeff Chung used Alias Power Animator and Maya Media Illusion to create the
effects.

GRAPHITI MULTIMEDIA completes spots for Limca soft drink

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Mumbai, India-based GRAPHITI MULTIMEDIA has completed two :15 spots for
Limca soft drink. In one of the spots, an animated version of Indian movie
star Shah Rukh Khan is chased by a dog while on a date with his girlfriend.
In the other spot, a cricket player is taunted by a duck. In both spots,
the characters are encouraged to "take it easy" with a Limca soft drink.
Graphiti used Cambridge Animation Systems' Animo software to composite the
hand-drawn characters with the backgrounds, which were created using Adobe
Photoshop.

Richard Purdum completes 3 Nestle spots

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London, UK-based RICHARD PURDUM PRODUCTIONS has completed three spots for
Nestle Polo mints. In "Aliens," which was designed by Robin Heighway Bury,
the mint is chased by aliens. In "Cement," which was designed by John Paul
Early, the Polo mint is hounded by a mob, and in "Beach," which was
designed by Adrian Johnson, the mint is chased by muscle men into a ladies'
changing room. The three designers brought their individual styles to each
of the spots, which were all directed by Richard Purdum for agency J.
Walter Thompson.

UPN sports new look by The Attik

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New York City-based THE ATTIK has created the new visual style for United
Paramount Network (UPN), the sixth largest network in the US, to help brand
its new identity for its fall season. This includes promos, opens,
transitions, and ids. To create the package, The Attik developed a series
of models formed from translucent plastic and glass, and photographed them
on an animation bed. The elements were edited to generate a sense of
fluctuation in the energy of the UPN logo, which was then combined with a

Curious Pictures completes Lugz spot

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San Francisco-based CURIOUS PICTURES has finished "Decide & Conquer," a :30
spot for Lugz athletic shoes. Directed by Jerry van de Beek, the spot
resembles a video game and features Fantm Sklz, a hip male character, who
maneuvers through the obstacles of New York City, scoring points as he
makes his way to his final destination. Curious used 3D Studio MAX, Adobe
After Effects and Discreet Paint for this project. New York-based Amster
Yard was the agency.

QUIET MAN completes spot for Fritos Racerz

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New York City-based QUIET MAN has completed "Giant Boy," a :30 spot for
Fritos Racerz, a race-car shaped snack food. In the spot, a NASCAR race car
driver wakens from a dream just before he and his car are eaten by a boy.
Johnnie Semerad directed the visual effects, and Philana Dias was the
Flame/Effects artist. Richard Sears directed the spot for New York and
Hollywood-based production company HKM Productions for New York-based
agency BBDO.

CYCLOTRON completes end tags for Heineken spots

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New York City-based CYCLOTRON has completed a photo-real, CGI end tag for a
series of Heineken spots for creative company Vidal, Reynardus & Moya. The
commercials are targeted for the US Hispanic market. The 10-second end tag
features a frosty cold bottle of Heineken. Cyclotron used Side Effects
Houdini software and wrote proprietary shaders for Renderman. Bruce Gionet
was the CGI supervisor.