Commercials

Class-Key Chew-Po Closes On 2 Spots

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CLASS-KEY CHEW-PO, the commercial division of Klasky Csupo, produced two

animated spots for Hasbro's "Together TV" and Tiger Electronics' "Find

Furby" game. Both spots were directed by Steven Dovas and were produced for

New York-based ad agency Posnick & Koklaer. The "Together TV" spot features

live-action heads placed atop animated bodies. The spot highlights parents

spending time with their children. The "Find Furby" spot brings animated

versions of the Furby dolls to life as they bounce around the sky from

Renegade Creates Trix Yogurt Spot

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RENEGADE ANIMATION created their third in a series of 30-second Trix Yogurt

spots for New York-based ad agency Saatchi & Saatchi. The spot starts out

with a group of sad kids in a black & white colored world until they taste

Trix Yogurt. They use their spoons as magic wands to paint the world in

bright colors. The cel animated spot was directed by Darrell Van Citters

and produced by Jeff Poehlmann of Johnson Burnett Productions.

Radium Raps Mervyn's Spot

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RADIUM's Inferno artist Alaina Goetz created effects for two Mervyn's

California commercials. In "Yo-yo," Goetz takes live-action footage of a

dancer and puts them into a yo-yo that spins and jerks off the screen. In

"Kung-fu," Goetz creates the transitions between scenes by creating

rice-paper doors that slide in front of the camera. Radium's Andrea Mansour

produced the project for Minneapolis ad agency Martin/Williams.

yU + Co Designs Graphics for AmEx Spot

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yU + CO, in collaboration with Digital Domain, provided the motion graphics

design for seven new American Express "Blue" commercials. The titles appear

at the close of the spots as a grouping of light and dark squares, as in a

highly pixilated image, before coming into focus as letters. The titles

where designed to comment on the physical flexibility and the holographic

blue box center of the new card. Garson Yu was designer and director for yU

Digital Domain Finishes Fiat Spot

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DIGITAL DOMAIN helped Plum Productions create a virtual jungle/city for the

new Fiat Punto spots. Plum Productions' director Eric Saarinen worked with

Digital Domain's visual effects supervisor Paul Kirsch to create a city

full of people riding around on lion, tigers, and bears. The Punto drives

in showing how different it is compared to the other animals on the street.

Digital Domain had the complex job of combining five-days of greenscreen

shooting on the Paramount backlot into a coherent flow. "We made the

TOPIX/Mad Dog Catches Poke-ball For Sears

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Toronto-based TOPIX/MAD DOG provided the CG images for "Flying Ball" for

Sears' new Poke-Mart. The 30 and 20 spots were produced for Young &

Rubicam. POKEMON hero, Ash, throws the famous Poke-ball which leads

children like lemmings to Sears' Poke-Mart section to catch all the new

Pokemon products. Diana D'Amelio produced and Patrick Coffey animated the

tags for TOPIX/Mad Dog.

SimEx Flies With Millennium Froot Loop Spot

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Kellogg's Froot Loops spokesman Toucan Sam comes to life with help from

Santa Monica-based SIMEX STUDIOS for a new spot entitled "Time Flies." The

spot highlights the new 2000 Marshmallow Blasted Froot Loops by blasting

Toucan Sam through the air with an explosion of marshmallow "2s". SimEx

produced the spot for ad agency Leo Burnett of Chicago. The SimEx team on

the commercial was animation producer Christina Cox, animation director

Jean Perramon, live-action producer Bob McGinness and live-action director

Spontaneous Combustion Morphs Millstone Coffee Spot

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New York-based SPONTANEOUS COMBUSTION produced the 3D animation and visual

FXs for the newest Proctor & Gamble's Millstone Coffee spots. The 30 second

and two 15 second commercials entitled "Own the Mug" features a ceramic

coffee cup morphing into a boat. The spots were produced for New York ad

agency D'Arcy, Masius, Benton & Bowles. Tony Robins directed and Simone

Pillinger produced the commercials for Spontaneous Combustion. The spots

will continue to air through April 2000.

Ring Of Fire Finishes FX on Ericsson Spot

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RING OF FIRE provided the fx for the newest Ericsson T-28 mobile phone ad

entitled "Aliens." Ring of Fire produced the spot for Stockholm ad agency

Hall & Cederquist. The international 30 second spot beams down aliens to a

man deserted on an island. The aliens mistake the phone for intelligent

life (like most humans do in Los Angeles) and wonder whether or not the

device will taste like chicken. Jerry Spivack was Creative Director for

Ring of Fire and Kevin Prendiville served as Visual Effects Supervisor.

iXL Digital Finishes Four 20/20 Opens

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New York-based IXL DIGITAL VIDEO GROUP, a subsidiary of the Internet and

video solutions company iXL, Inc., produced four distinct openings for the

new 20/20 weekly line-up. Each version of the news show is on four separate

nights and features different hosts. The openings mirror the style of each

version of the show and feature different takes on the 20/20 and ABC News

logos. iXL's veteran Designer and Animator Ron Wissing worked closely with

ABC'S Art Director Kelly Clauson on the concept for the openings.