Commercials

JJ Sedelmaier finishes New Spot for Milton Bradley

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J.J. SEDELMAIER PRODUCTIONS, with J.J. Sedelmaier serving as director, has
produced a second Milton Bradley/Parker Brothers "Family Game Night"
30-second spot. The commercial features classic board games like Monopoly,
Clue, and Scrabble. This incarnation is entitled "Special Night" and
features the same child-like crayon style from the previous Milton Bradley
spot.

The Mill hits the Finish Line with a New Daewoo Spot

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THE MILL, a London-based post house, recently finished up a new Daewoo car
spot. The 30-second commercial, entitled "Aerial Fantasy," is directed by
Daniel Barber of Rose Hackney Barber and produced by Duckworth Finn Grubb
Waters. The Mill's Flame artist Jason Watts set the piece to a base-booming
mix of rock and rap music. The spot features the new Daewoo "Lanos"
thrashing the world's largest skateboarding half pipe. The spot will air
around Europe in November and arrive in England come January 2000.

HRA completes spot for Heinz spaghetti

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London-based HRA has completed "Eddie Spaghetti," a :30 for Heinz
spaghetti and agency Leo Burnett, Chicago. The spot depicts the journey of
a piece of spaghetti from plate to boy's mouth, inside of which a party is
in progress. The ad, directed by Kim Burdon, features 3D computer
animation, traditional cel animation, live-action, and puppetry.

A.FILM completes spot for Daloon Spring Rolls

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Copenhagen, Denmark-based A.FILM has finished a :40 spot for Daloon Spring
Rolls, Denmark's largest Chinese frozen food manufacturer. In the spot,
which unveils a new product called Funsters, a dragon, called "daloon" in
Danish, presents the product like a wise and distinguished old man, but the
children's crazy antics off-screen cause him to lose his cool. The CGI spot
was animated using 3D Studio Max with a few live-action props. Craig Frank
directed. The word from Denmark is that after the spot aired for three
weeks, the product sold out.

ACME FILMWORKS completes two spots

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Hollywood, California-based ACME FILMWORKS has completed two :30 spots. In
"The Challenge," a live-action commercial for commemorative Pepsi cans that
promote the return of the Cleveland Browns to competition, images of
football plays appear in the stormy sky above Cleveland Browns player Chris
Spielman who asks the viewer, "So are you ready to be a Browns fan?" The
visual effects were composed, layered and rendered using Adobe Photoshop
and After Effects. Scott Ingalls directed the spot for Dallas, Texas-based

RING OF FIRE completes Infiniti effects

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West Hollywood, California-based RING OF FIRE completed the visual effects
for two spots for the new Infiniti I30 luxury sedan and agency TBWA
Chiat/Day. For "Rain" Ring of Fire added time-lapse clouds, individually
rotoscoped each raindrop and added visual enhancements to the car and its
environment. For "Aspens" they created the mirror's reflection, composited
clouds and birds in trees, and added shadows to the trees.

A.FILM completes "Jumbo Book"

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Copenhagen, Denmark-based A.FILM has completed "Jumbo Book," a :30 for
Disney Scandinavia. The spot touts JUMBO, a collection of Donald Duck
comics. The spot mixes 2D animation and live-action. In the spot, a
live-action maid stumbles across all sorts of 2D animated figures including
Donald Duck's beak, Uncle Scrooge's hat, etc. The figures tease and provoke
the maid into opening a closet from which spill hundreds of Donald Duck
comic books, burying the maid. Live-action was directed by Michael Hegner
and animation was directed by Craig Frank.

SIMEX completes "Glitch"

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Santa Monica, California-based SIMEX DIGITAL STUDIOS has completed the
computer animation for "Glitch," a spot for Repairnow.com, an Internet
resource site. West Los Angeles-based Rhythm & Hues produced the spot for
ad agency Millenium Communications, and Richard Taylor directed it. The
spot depicts the impact of a mini whirlwind of destruction, which is named
"Glitch," as it passes through VCRs, CD players, and other household items.

TRICKY PICTURES completes "Hello Kitty"

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Chicago, Illinois-based TRICKY PICTURES has completed "Hello Kitty," a :30
spot for Target Stores and Minneapolis, Minnesota-based agency Peterson
Milla Hooks. Tricky Pictures used After Effects to composite the
live-action footage and the animated characters. Bruce Alcock directed the
spot.

THE ATTIK creates animation for Voyage of Discovery

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New York City-based THE ATTIK created the visual style and animation for
"Sailing the Globe" and "Getting Ready," two :30 spots designed to showcase
the John Player Goldleaf Voyage of Discovery, during which a sailboat
traveled to 17 countries in 170 days. The Attik added animated nautical
imagery to live-action footage, shot by Los Angeles-based Robert Steadman,
of the real John Player Goldleaf cigarettes sailboat.