Commercials

Eyeball Flows With Forum Credit Union Spot

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Eyeball has created eye-popping effects and animation for two spots highlighting Forum Credit Union. In the commercials showcasing the bank’s change of name from Telco Credit Union, Eyeball artists created an underwater feel with floating numbers. The spots open with numbers, icons and computer symbols streaming rapidly across the TV screen.

Spontaneous Combustion Spruces Up Aube Cosmetics Ads

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Spontaneous Combustion has spruced up the CGI product shots and on-line edit for two Aube Cosmetics ads. "Lipstick" and ‘Eyeshadow" were produced for Aube, one of Japan’s foremost cosmetic companies. Creative director Sam DeWitt said, "We built models and textures for the new compacts containing the make-up.

J.J. Sedelmaier Cleans House For Clorox

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J.J. Sedelmaier Productions has finished a new commercial for Clorox Clean-up spray cleaner. "Side-by-side Houses" shows two houses, one cleaned by Lysol and the other by Clorox. The voice over says, "Both houses are clean," but then the Lysol house sneezes, and the narrator continues with, "Clorox Clean-up spray destroys ninety-nine percent of all allergens." The spot ends with the Clorox house smiling happily. Sedelmaier brought in designer/illustrator Bonnie Timmons to bring her watercolor style and sweet sensibility to the characters.

Diecks Group Gives Viewers A Little Taste Of Soul Food

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Diecks Group created the 15-second teaser for the Showtime television series, SOUL FOOD, based off the 1997 feature film by the same name. The challenge for creative director Brian Diecks and art director Michael Waldron was to form a smooth and effective teaser from stills because the series had not yet begun production.

J.J. Sedelmaier Animates Ortho’s Pete The Gardener

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J.J. Sedelmaier Productions brings the green world of Pete the Gardner to life again for Ortho. The spot entitled, "Bookworm Pete," starts off with Pete reading a book about the hungry hordes of bugs nibbling on his lawn. Finally, in frustration Pete throws down the book and grabs Ortho’s Bug-B-Gon. "The concept underwent some development during production," said director J.J. Sedelmaier. "The client wanted the bugs to appear more threatening than they did in the initial boards.

iXL Promos US Presidential Election For Nickelodeon

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iXL Digital Video Group has finished promos for Nickelodeon’s mock presidential election for kids. Anastasia Kedroe, Nickelodeon’s director, producer and writer, said, "We started with the idea of doing something with the American flag, something complex and unique. We wanted to avoid being too cutsey but have kids be a key part of the spot. Going in we had no idea how complex it would be." Flame artist Frank Nemis and Smoke artist Chris Kreynus molded kids interviews about their hopes for the next president into a tile puzzle game design.

Spontaneous Combustion Xeroxes A Storm Of Innovation

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New York-based digital studio Spontaneous Combustion has created a 3D sequence for the seven and a half-minute Xerox promo entitled, "A Storm of Innovation." The sequence was created for Philadelphia-based interactive event and communications agency PGI, Inc. The promo debuted at drupa 2000, the world’s largest full service trade show and exhibition, on May 31, 2000 in Düsseldorf, Germany. The film was projected on nine screens in a round theater. "Opening in the midst of a thunderstorm, the viewer shoots through clouds, and makes a sudden descent.

Eyeball Promos USA’s Fall Line-Up

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Eyeball finished a series of two-minute promos for USA Network. Creative director and art director Jory Hull created a slick style for the project that showcases USA Network’s fall line-up of original movies, first-run Hollywood features, sporting events and USA’s demographics. Eyeball created the design elements that linked the footage provided by USA. The promos were used as a visual representative of USA Networks for media buyers in New York, Chicago and Los Angeles. Shur said, "This was somewhat of a departure for USA Networks.

Tim Burton & Ring Of Fire Make Time For Timex

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Director Tim Burton tapped Ring of Fire for the visual effects on two Timex spots. The first spot, "Kung Fu," features a hero jumping from roof-tops in pursuit of the villains. However, the villains corner the hero. In the midst of a battle, the hero sets the alarms on the villains’ watches. Once the alarms sound the hero is given just enough time to defeat his advisories. Airing in the U.S. in the fall, "Mannequin" features a cat-suit-wearing heroine running from a devious villain.

JSM Scores With KeyCorp Tune

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Composer and sound designer Andy Bloch tuned in the newest KeyCorp commercial for JSM. The 30-second spot, "Airplane," features special effects by Digital Domain and highlights KeyCorp’s retirement planning services. The airy tune follows the flight of a paper airplane on its journey from a New York office building to a sunny beach, where a man unfolds the plane and reads the message, "I’m on my way!" Andy Bloch said of the project, "The picture demanded a lyrical approach, a feeling of lightness since we are following the flight of a paper airplane.