Commercials

R!OT Twists New Spots For Chevrolet

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R!OT has created the CGI tornado for a new spot for Chevrolet's Monte Carlo. The spot starts out with a realistic tornado traveling down an urban street. The twister final stops backs up and parks in a parking spot. After the storm cloud settles and reveals the Monte Carlo SS, Warner Bros.' animated character the Tasmanian Devil hops out of the car and drops change into the meter. "The idea was to create a realistic tornado in order to take the audience by surprise at the end," said ad agency Campbell-Ewald's executive producer Craig Mungons.

Will Vinton Spins & Splats AT&T Spots

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Will Vinton Studios created two CGI spots for AT&T's "Boundless" campaign. In "Splat," AT&T's blue-striped globe logo races forward several times splatting itself on the TV screen until in finally shatters the glass and disappears into space. In "Whirlwind," a blue whirlwind spins around a white ball until in finally wraps itself around the globe forming the AT&T logo. The commercials were done in Maya and started airing during the Sydney Summer Olympics. Jim Hardison directed the spots for New York ad agency Young & Rubicam.

Rhinoceros Charges Forward For Alka Seltzer

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New York-based Rhinoceros Visual Effects and Design has completed the digital imagery work for three new Alka Seltzer spots. In the 30-second "This Cold Season" and two 15-second spots, "Just Picked" and "Dew Drop," legions unite as a single cold sufferer in one digital mosaic transition. The spots also contain a multitude of CG bubbles and a photo-real CG Alka Seltzer package. "The recent Alka Seltzer spots had a lot of challenging aspects that made them call for more CG than originally anticipated," noted Arman Matin, Rhinoceros' CG project leader.

J.J. Sedelmaier Flies With Capt. Linger Interstitials

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J.J. Sedelmaier Productions has wrapped on a series of 1 1/2-minute interstitials entitled "A Stranger in Town," starring caped crusader Capt. Linger, who has a tendency to talk your ear off after saving your life. Stuart Hill sold the Linger idea to Cartoon Network and producer Lynn Slowinski presented the concept to Sedelmaier. At first the concept was written in a DUDLEY DO-RIGHT style, but Sedelmaier envisioned it with a flat comic book look. "Stuart (Hill) had a clear idea of what to retain from the original concept but he didn't hold onto anything unnecessarily," said Sedelmaier.

Sideshow Spotlights New TV Series Arrest & Trial

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Sideshow, a New York post-production and visual design studio, has finished a series of promo spots for the new syndicated TV crime series ARREST & TRIAL. Sideshow delivered two 15-second and 10-second teasers, three 30-second promotional spots and 4 15-second versions of the same. In addition, the company is working on a 30-second Jumbo-tron spot for use in Times Square and other outdoor viewing venues. The show is a reality-based crime series from LAW AND ORDER creator Dick Wolfe and produced by Studios USA.

DMA Hits A Home Run With Salty IDs

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DMA has completed new IDs for Hearst-Argyle stations featuring Salty the Parrot. Tony Caio of DMA Animation directed the animated shorts, which promote local broadcasts from sports to holiday greetings. DMA's design approach is a mix of CGI and traditional Warner Bros. style of animation. The Salty character is owned by King Features. DMA has worked with clients such as Nickelodeon, The Food Network, Noggin, Grey Advertising, Kidvertisers, Sesame Workshop, ABC, CBS and WGBH/Boston. To view the Salty spots, go to http://www.dma-animation.com.

Spontaneous Combustion Ignites For AT&T

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Spontaneous Combustion, a digital studio specializing in the creation of visual effects and design, has completed the CGI effects and compositing for three 30-second spots for AT&T's "Boundless" campaign. The campaign plays on AT&T's logo as it touts its broadband technology and ends with typography that transitions from either "broadband" or "wireless" into "boundless," followed by "att.com." In "Push Pin," blue pushpins fly, hitting a white wall – forming the AT&T globe logo.

Paris-based Mac Guff Ligne Walks Dinosaurs For Lego

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Paris-based Mac Guff Ligne, a part of the Ron Soodalter Associates International consortium of post-production studios, has finished two 3D dinosaurs for a new Lego commercial. The 30-second "Dino's Dinner" spot combines walking and talking dinosaurs in live-action settings juxtaposed against kids playing with their Lego sets. Mac Guff Ligne, which produced the spot for New York ad agency Lowe, Lintas, used the Web as a means to deliver the images to the client. "I think this arrangement worked brilliantly," said spot producer Eve Frumkin of Lowe, Lintas.

iXL Gets Brown & Dirty For Comedy Central's Strip Mall

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iXL, a New York Internet consulting firm offering end-to-end strategic, creative and technology solutions, has wrapped on two new promos for Comedy Central's new series STRIP MALL, starring comedian Julie Brown. Produced by New York-based Fowler Media's David Fowler and edited by iXL's Rob Ortiz, the 30-second "Brown and Dirty" and "Headlines" highlights the antics of the new series. The spot mixes quotes from various reviews intertwined with clips from the series. "The key to the STRIP MALL spots was to synchronize the graphics showing the reviews with show content," said Ortiz.

Black Logic Soothes Ben Gay Spot

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Black Logic has created a new spot for Ben Gay and New York ad agency Cline, Davis & Mann. Making his directorial debut on the spot was Black Logic's Patrick Ferguson. "The idea was to take individual parts of the human body affected by the soothing relief of Ben Gay, and integrate them into a 3D environment, where the body could interact with medical graphics, charts, and, ultimately, the product itself," said Ferguson. Floyd Gillis of Black Logic's creative partner, AFCG, created all of the CGI.