ATTIK, a global creative solutions company, produced and designed the new branding campaign to launch the Sony PlayStation game, MOTORACER WORLD TOUR. The campaign contains a 30-second spot with a 15-second cutdown, a full spread and single page print ad, the front cover of the game and its point of purchase packaging. The spot features game footage woven together with typography and a CGI motorcycle.

FilmCore's editor Michael Bartoli and ILM director Bill Werts have teamed on the new spot for Toyota's new Corolla S Model. The 30-second spot opens on a newspaper floating in the air above a suburban street. On the center of the front page is a large picture of a man who comes to life and tries to hail a ride from a passing car. Werts and the team at ILM shot a real newspaper against blue-screen, with the paper attached to monofilament to make it dance. The actor was shot separately then composited with the newspaper. Initial compositing was performed by Bartoli on Avid.

TOPIX/Mad Dog completed the 3D animation for a pair of 10-second spots for Boots Lights Cigarettes entitled "Striptease" and "Mirilla." In "Striptease," a crowd of lighters eagerly await the arrival of the main attraction - the new Boots Lights cigarette packaging. The old package shimmies out of its wrapper and the crowd goes wild when the new packaging makes its debut. In "Mirilla," cigarettes get restless in their old package and wrestle to be the first to get into their new packaging.

R!OT, a creative digital studio, has produced a new, CGI commercial for Suissa Miller Advertising and its client SkyTel Communications. "Colorful Conversation" introduces the Talkabout, a wireless communications device made by Motorola that can be used on the SkyTel system to send and receive e-mail messages and pages. In the spot, several of the devices appear like small UFOs in the sky above a large city. While flying around, they send messages to one another about a party in the city below. "The Talkabout is made of a unique plastic," said spot director Carl Seibert.

Santa Monica, California-based COMPUTERCAFE recently created a pair of 3D animated characters for two new spots for Nerf. In "BallZooka," a boy is pitted against a towering wrestler who looks like he could tear him limb from limb, but he uses his BallZooka, a motorized toy capable of rapidly firing Nerf balls, to pin his opponent to the canvas. In "Power Clip/Wildfire," another boy, armed with a Nerf Power Clip DX 100 Blaster, unleashes a barrage of foam darts that helps him defeat his silver super-speedy foe.

J.J. Sedelmaier Productions has created a Godzilla-themed promo for ABC's TV series SPIN CITY, THE DREW CAREY SHOW and WHO WANTS TO BE A MILLIONARE? "It all started last May with a call from Michael Benson, senior vice president (advertising and promotion) and Alan Cohen, executive vice president (marketing, advertising and promotion) for ABC-TV (LA), on the referral of Fred Seibert (former president of Hanna-Barbara)," said animation director J.J. Sedelmaier. "They wanted a cool animation spot for one of these shows to break through the clutter and attract attention.

Vancouver-based Natterjack recently completed 19-minutes of animation for Cartoon Network's "Scare-A-Thon Sweepstakes" Halloween promotion, featuring characters from SCOOBY-DOO and COURAGE THE COWARDLY DOG. The overall project involved the design and animation of 16 1-minute bumpers and 3 1-minute ads. The promos have the cast of both shows telling ghost stories, which frighten Scooby and Courage. Viewers, after witnessing the two dog's reactions to the various scary tales, are encouraged to call in and vote for the 'scardiest' dog.

TOPIX/Mad Dog has wrapped on a new spot for Novartis Nutrition Mexico. The 20-second spot promotes the C-1000-C, a supplement that combines Vitamin C and calcium, and benefits the respiratory system, teeth and bones. TOPIX/Mad Dog used a 2D-animation style completed in 3D. TOPIX/Mad Dog producer Diana D'Amelio explains, "The hand-drawn color-washed characters introduce the new vitamin in an entertaining, humorous and informative way by showing kids in various stages of play demonstrating the benefits of the product." Tyrone McFadden directed the animation for TOPIX/Mad Dog.

A.Film Copenhagen has finished up a new 30-second commercial with Tony the Tiger for Kellogg's Frosted Flakes. The spot is part of a new European revisioning campaign for the Tony the Tiger character. In the commercial, Tony wears a handkerchief on top of his head and makes hip-hop type street-smart signs with his hands. A.Film combined traditional cel animation with live-action. Craig Frank served as the animation director and Easy Film's Thomas Buck directed the live-action. The spot was produced for ad agency Leo Burnett.

J.J. Sedelmaier Productions animated its fifth 30-second spot for Old Navy. In the commercial "Tons of Ts," the animated Old Navy kids cut loose to the Jackson Five tune "ABC," as they model dozens of new T-shirts. The spot ends with an animated version of Old Navy's spokesdog Magic jumping into a T-shirt hanging on a clothesline.