Britney Spears to release “Ooh La La” for Columbia Pictures/Sony Pictures Animation’s family comedy “The Smurfs 2.”

MassMarket teams up with Saatchi & Saatchi, NY, to create “Smile. It’s Kool-Aid,” a comprehensive brand campaign for Kool-Aid.

Matt Nelson and Tom Hinton launch Remix Your Brand, a new music licensing company focused solely on cutting edge music genres.

The film will be shown with "fourth dimension" effects, including tilting seats, blowing wind and fog and odor effects, via technology that is expected to come to the U.S. later this year.

V&S Entertainment signs a deal with RAI, bringing the second season of “Everything’s Rosie” to Italy.

Gentlemen Scholar goes all out for QF Radio to create an elegant campaign blending visual representations of radio, tributes to the distinct cultural elements of Qatar with features from the radio station’s music, sports and entertainment programming.

Disney XD orders a second season of its hit comedy “Crash & Bernstein.”

Continuing a long run of successful collaborations with the network, Click 3X delivers a four-spot campaign promoting this year’s MTV Movie Awards.

Nickelodeon’s New York-based president of content development Marjorie Cohn leaves the kids’ entertainment network after serving 26 years with the company, and Alison Dexter‘s EVP of productions position is eliminated amid ongoing realignment.

Syfy’s groundbreaking transmedia event “Defiance” becomes the channel’s most-watched scripted series premiere since 2006 with 1.3 million adults aged 18-49, matched by more than six million hours of gameplay since the game’s April 2 launch.