We are a not-for-profit festival celebrating the wealth of talent working across all genres of short film including live action drama, documentary, animation, music video, and broadcast design including online or mobile content, title sequences, and idents.

The work of newcomers and established filmmakers is promoted by screening work at cinemas, screening rooms and cafes throughout Soho and London’s West End.

We consider a short film to be under 12minutes, the time limit for most our competitive categories but we also consider longer short format work in our Long Form selection which includes work up to 30 minutes in length.

Our annual activities centre around a 10 day festival (2o to 29 July 2011) where the work of both established filmmakers and newcomers is viewed and judged on a completely level platform. These are joined by UK and international programmes and guest curators providing a total of 24 film programmes (each screend 3 times) and 45 plus events within the festival.

The competitive categories are:

The International AwardThe Long Form AwardThe Documentary AwardThe Short Film AwardThe Animation AwardThe Music Video AwardThe Broadcast Design AwardThe Newcomers Award

Through the Autumn and Spring we curate programmes of work at other festivals and events, while also encouraging production companies and organisations to view content from the most recent festival. Hopefully resulting in those filmmakers being invited to pitch on new projects and jobs as they arise.

Productions entered consistently feature a host of recognisable names and faces alongside gifted ‘unknowns’ giving everyone the opportunity to see, unmistakably, the british aptitiude for filmmaking and showcasing global filmmaking talent. Sue Johnston, James Fox, Mackenzie Crook, Dita Von Teese, David Tennant, David Thewlis, Saffron Burrows, Jimi Mistry, David Soul, Patsy Palmer, Jack Dee, Phil Jupitus, Natalie Press and Michael Sheen are but a few of the people who give their time, often for free, to play characters in these films providing an interest for a broader public audience.

At the conclusion of the festival the Rushes Awards are held to  announce the most acclaimed production from each category. Judges ranging across the creative industries vote for their prefered film, the 3 finalists from each category being invited to attend to hear the announcement, with all attendees then invited to celebrate and commiserate at an after party.

Rushes Soho Shorts Festival is now calling for submissions

Rushes Soho Shorts is now calling for submissions for their 13th celebration of everything short. Renowned for maintaining a significant bridge between the independent and commercial filmmaking communities, the annual not-for-profit festival celebrates the previous year’s best director in each of eight competition categories.

Work should have been completed between 1st January 2010 and April 2011.

Films can be submitted up until 21st April with the shortlisted films being announced early in June.

SoDA, the Society of Digital Agencies, has added DUMBO Brooklyn-based design and direction studio HUSH to its coveted list of members.

The Big Apple Circus has been dazzling US audiences for decades with its world-class performers.

Blind has significantly bolstered its creative motion design division with the hiring of world-class talent Mark Bellncula.

As part of an ongoing series of  initiatives joining UK and Chinese creative businesses – from a visit to Beijing and Shenzhen in May to hosting a Chinese Ministry of Commerce delegation last month in the UK – parameter is delighted to be producing:

Uk / China Animation Forum – 6 & 7th December, Beijing

China is now officially the second largest economy in the world and continues to grow, despite the global recession, at nearly 9% p.a.

The animation industry in China is also expanding fast and is viewed as representing a significant growth sector, attracting Government support at both national and regional levels through preferential taxation, industry funding and the establishment of industry parks..

Yet whilst a “service model” has generated inward investment into China through the provision of animation production pipelines to Western media and games production companies, the Chinese sector has been less successful in developing content propositions for export despite a massive increase in domestic production volumes in recent years.

The UK / China Animation Forum will explore the potential for trade and collaboration between the two countries, focusing on the opportunities for animated content – both on traditional platforms and emerging digital technologies. Specific market opportunities have been identified in the generation of IP which can be exploited across multiple platforms, including publishing and merchandising, and also for content which can be accessed via mobile devices.

A delegation of 10-15 UK digital animation companies will visit China and take part in the two-day UK / China Animation Forum. The Forum will include presentations, opportunities to display UK and Chinese animation work, panel discussions, networking events and one-to-one business meetings.

After three years of solitude at an undisclosed Shaolin temple on Hester near Grand, the iconic New York-based QuietMan returns with a fresh digital presence, renewed vigor and increased resources.

A&E Networks announced the upcoming launch of the real life series "The Hasselhoffs" to an appreciative audience with a series of promos that launched during "The Roast of David Hasselhoff" on Comedy Central.

Fueled by skyrocketing ratings, significantly younger audience and a major expansion of programming featuring its first original movie (The Passenger) and first original special (Chiller 13: The Decade’s Scariest Movie Moments) Chiller today announced a creative redesign effective October 27 – in time for Halloween!

Artistic Image’s world-class talent was once again called upon by TNT Latin America to create graphic packages worthy of the industry’s most prestigious broadcast events - the Oscars and the Golden Globes.

Superfad's "New + Now" project for Nickelodeon is a design-driven promotional package for commercial advertisers looking to reach prime audiences in a crowded cable TV landscape.