Entertainment media company Entertainment Rights' internationally successful pre-school series POSTMAN PAT has launched on China's national television network, China Central Television (CCTV). ER also announces a number of key international broadcast agreements for the brand new series -- POSTMAN PAT: SPECIAL DELIVERY SERVICE (SDS).

The latest Acrobat edition of Animation World Magazine is online, ready for download. In our featured article, Mary Castillo looks at some of the leading players in the rapidly growing world of virtual communities. Additionally, Jon Hofferman talks with composer extraordinaire Normand Roger about how to score with animators. Audrey Brown chats with veteran voice actor Corey Burton about STAR WARS, haunted mansions and all things Disney.

Launching a new strategy to extend the reach of its proprietary entertainment brands, Canada's 9 Story Ent. has named The Licensing Shop as exclusive worldwide (excluding Germany) licensing and merchandising representative.

Monster Distributes is having its busiest post market yet following its move to a larger stand at MIPTV.

DECODE Enterprises, the distribution subsidiary of DHX Media, returned from MIPTV with a host of sales signed for Out of the Blue Enterprises' innovative, critically-acclaimed animated preschool show SUPER WHY!, including a deal with Nick Jr. in the U.K., the number-one rated commercial preschool channel from Nickelodeon U.K. DECODE Enterprises holds worldwide television rights to the series excluding the U.S.

Entertainment Rights today announced an update on trading of the company's newest programs at last week's global MIPTV market in Cannes, France.

Entertainment Rights announced it has secured further significant broadcast agreements for the new TRANSFORMERS ANIMATED series (26x22) plus a 70-minute special episode.

Before MIPTV, the company has secured broadcast agreements in more than 80 territories including: Mediaset (Italy), Turner Broadcasting (Australia, Latin America and India), Jetix (Israel, Netherlands and Belgium), Network 10 (Australia), TV3 (New Zealand), Mediacorp TV12 (Singapore) and TV Globo (Brazil).

THE IMP, the most useless evil creature on TV, comes loaded with innovations for the MIPTV this week.

THE IMP series continues to be a stand out for sales: MTV Poland recently followed MTV Portugal's acquisition of the series, along with 2x2 TV Channel in Russia and Xeip Canal Once in Mexico.

The property celebrates its excellent audience ratings and great reception in the licensing world with the premiere of its official interactive website (www.theimp.tv ), that allows users to download free game and electronic postcards to mobile phones, PSPs or iPods.

Belgian Studio100 has finalized several deals this week at MIPTV. They include:

SUPER MEGA HYPER PETS

Amberwood Productions announced it has concluded a co-production agreement with Belgium's Studio100 on a new animated series, SUPER MEGA HYPER PETS.

Produced entirely in HD, the 2D digitally animated action comedy series of 26 half hour episodes (52x11) is targeted at 4 to 6 year olds.

HIT Entertainment announced a strategic distribution and co-production agreement with Smartoonz, a division of Zeppelin Animation to distribute and sell three of its pre-school television shows around the world.

HIT has acquired the distribution rights to LITTLE FABLES, an animated pre-school show targeting 2 to 5 year olds and will co-produce MONKEY SEE, MONKEY DO and CLAY PLAY, both of which are slated for delivery in 2009. HIT has also secured first option rights on all future properties from Smartoonz.