Sony Pictures Ent. (SPE) has created a new department, Corporate Alliances, to maximize collaboration with other Sony groups.
Toshino Yuhaku has been named vp, Corporate Alliances. Yuhaku is an 11-year Sony vet with experience in Sony offices in Japan and America. Yuhaku will report to Beth Berke, evp/cao for SPE, who announced the departments creation.
The move reflects SPEs support of the initiative recently presented by Sir Howard Stringer, Sony Corp. chairman/ceo, called Sony United.