Search form

Category: Business

Dark Headline News

E1 Ent., Hayter’s Dark Hero Partner on Push TV Series

Leading independent studio E1 Entertainment has inked a two year television production deal with top screenwriter David Hayter and his producing partner Benedict Carver.

Media Headline News

Stan Lee Media Shareholder Suit Dropped

A lawsuit against Stan Lee and Marvel Ent. from defunct Stan Lee Media shareholders Jose Abadin and Christopher Belland has been thrown out by a federal judge, reports VARIETY.

Headline News

Harry Potter Theme Park to Open in June

One of the most widely anticipated theme park entertainment experiences ever created - The Wizarding World of Harry Potter at Universal Orlando Resort - is set for a public grand opening on June 18.

Motion Blogs

Motion Comics Put The Blam! Pow! Into Feature Film Marketing

When I was a kid, I loved going to visit my cousins in Seattle. They were avid comic collectors and I would spend hours carefully thumbing through issues of Spiderman, Fantastic Four and other plastic-sleeved titles. Perhaps this is why I enjoy the trend of motion comics as promotion. It speaks to childhood nostalgia while cutting through the clutter.

Clever marketing campaigns engage audiences in unexpected ways that connect, often with a nod and a wink, to the property’s intrinsic nature. Or to poorly paraphrase Marshall McLuhen; the medium can be a major part of the message. Motion comics are a great way of exciting prospective viewers about an upcoming film or television show, even if the property is not animated. And they provide increased opportunities for graphic designers, artists to collaborate with studios and directors.

Pages

randomness