MIPTV is always a draw, but how has the economy affected this marketplace?
Wow, was it easier to get from meeting to meeting this past MIPTV. Considerably smaller in scale both booth wise and in attendance, it was a noticeably quieter MIPTV. “Yeah, well, this is what it looks like when several trillion dollars disappears overnight…” a seasoned market-goer told me. While there is no denying that the world is in the midst of a major fiscal re-order, a lot of the people at MIP weren’t necessarily crying the panicked, frantic song they were at last fall’s MIPCOM. The sky is no longer falling, business is just slow…really slow. “I am only here for a few days and only meeting with the people that I might actually do business with,” I heard over and over. I also heard, across the board, in every meeting, the words, “new media” and “diversify.” New media is the given, with not only producers unveiling elaborate cross-platform ideas with every pitch, but also a number of new players coming to the event and starting some interesting, brain-bending conversations. And “diversify” came into play as players scramble to have as many arrows in their quivers as possible to stay afloat. An animation producer with a new board game? An animation company plunging into live-action? A television producer suddenly pitching a feature? An animation production house moving into online world creation? ‘Why not!’ is the attitude right now. When times are slow, you have to start thinking of other places to sell.