California Visual Effects Industry Gets Weaker Every Day

Posted In | Blog Categories: Commentary | Site Categories: Business, Visual Effects

Several years ago an article in the Los Angeles Times an unnamed producer was quoted as saying “If I don’t put a visual effects house out of business, I haven’t done my job.” Visual effects folks all over the business found themselves searching for the name of this offender and a rope. The honesty of the statement combined with the fact that we could not register our offense at this statement face-to-face with our assailant only oiled the injustice. Of course he was only saying publicly what producers have been saying amongst themselves for years. The visual effect group finds itself weaker every day. The lack of a union combined with the low cost of entry into the visual effects arena has conspired to pith our business locally. In recent cocktail parties it’s been called “a race to the bottom”. How cheap are you willing to work? The studios plot to find ways to take advantage of the desperation The computer for all the great it does also has the capacity and the inclination to be the tool of sweat shops. Unions are failing all around us. The recent and interminable strikes have so changed the face of our business that it’s hard to find the familiar dwelling within. Railing against this does not and will not change the present nor the future of visual effects.

At the VES Festival of Visual Effects several years ago I attended a presentation that featured representatives of various visual effects houses from around the world - China, India, Uruguay, Mexico and two or three other countries.  The house (The Egyptian Theater) was more than half full. Each person gave a short speech about their particular company and showed their reels. Questions were held until after all the presenters had made their pitch. At that point Van Ling, the moderator, opened the floor for questions. Hands were raised and soft, polite technical questions were tossed forward and easily answered.  Another hand was selected and a strong clear voice asked. “How much do you guys pay?”.  Suddenly the room became encased in a frozen moment of time. You could see a pin drop. The seven presenters looked like seven deer reset into Hitchcock’s Vertigo shot. As the question was on the tip of everyone’s mind the rightness of it relaxed tensions within the audience and shifted it to the contestants. The audience leaned forward and settled in awaiting the answer.  The presenters blinked back.  Responsibly (bravely...? foolishly...?) the gentleman from China started to shift and to make a noise. The audience tilted still more forward - rapt. His eyes glazed, he opened his mouth and out blew “Five hundred dollars a month”. It was the audience’s turn to go frozen deer.  The answer washed over the listeners tilting them back into their seats. Mouths either slowly opened or slowly closed. The dawn rose on a hundred faces. Van Ling sensing the rising ugly mob possibilities quickly inserted that this presentation was a matter of art not commerce and closed down the line of questioning.

However that horse was out of the barn, that cat out of the bag and quickly grew into the elephant squatting in the center of the room.  We all have our own version of what five hundred dollars a month is. For most of us, not living at our parents or on a trust fund know that this just about covers the rent if you live under the freeway. For those in the so-called New World countries it means a house, a car and the capacity to raise a family. For studios and producers it’s just another bottom line decision. Some studios are only allowing visual effects houses to bid if they match the rates that the projects would enjoy in Canada INCLUSIVE of the generous kickback incentives. It is cheaper in the long run to focus on training foreign workers than to continue to support the American life style for anyone but themselves. That’s what makes them tick. Their humanity is rightly reserved for their immediate families and the fate of Roman Polanski. At a recent screening of Avatar in Northern California a well-known VFX supervisor quietly said to me that the mantra of the studios concerning film making in general is "anywhere but California". NAFTA anyone?







Comments


hi ! please keep on sharing more info with us.

visual effects (not verified) | Wed, 09/21/2011 - 04:55 | Permalink

All of my questions stteeld—thanks!

Nash (not verified) | Fri, 07/15/2011 - 15:37 | Permalink
rkerrigan's picture
Dale I don't believe it needs saving per se. It's taking its natural evolution towards cheaper and cheaper. Computers will continue to get faster and more accessible. I even can see a day where everything will be voice controlled, where visual effects can be accomplished without the use of a human hand. I just think that everyone involved needs to get a clear view of what the eventualities might be and acclimatize themselves to whatever reality they think they will ultiimately labor under. Think as a futurist. Recently unions have begun to become interested in creating a visual effects wing or connecting to an existing branch. I can't imagine this working. The producers would never ink a deal that would force them to be responsible when they can continue to get $20,000 worth of effects for $5,000. The only reason to stay in VFX is because it is truly your passion and you are willing to put up with anything to stay in. I can't see any potential for reversal of today's trends.
rkerrigan | Sat, 12/11/2010 - 04:32 | Permalink

While California seems to be the poster child for this type of activity in the industry, it is starting to be more prevalent all over the world. I think we need some answers. We are losing a lot of great artists who are burning out or who can’t keep up with the difficult demands that are put upon them in a short turnaround. I work for Boogie Studio, we are a VFX and sound design studio in Montreal; we specialize in high-end creative effects for the advertising industry.

We have not seen the same kind of pressures that the film industry is facing as of yet. I think it is only a matter of time before this trend will affect advertising, television and the video game industry. The standards and time allotted for projects are changing due to the outsourcing and underbidding from other studios. The whole world is starting to feel the crunch and a lot of studios are starting to close down, while a lot of talented SR artists are out of work

I would love to hear some possible solutions to save the VFX industry. If you would like to see some of our work and read similar posts to this, please check out our blog.

boogiestudio.com

Thanks!

Dale Bernier / Boogie Studio (not verified) | Thu, 12/09/2010 - 11:01 | Permalink

Some time ago I contracted to design an intranet for a financial services company. I was the only American working on the project. All the coding was done in India, with a few Indian nationals supervising out of the American office (in-house outsourcing?). Meanwhile Silicon Valley is lobbying Congress for more H1 visas because they can't find enough American programmers. More accurately, they can't find enough Americans to work for poverty wages. As we are now seeing, forcing down wages to the point where we have to shop at the big chains selling goods made in overseas sweatshops, undermines our economy. Hey, but at least we've taken an early lead in the race to the bottom!

Thomas Bachand (not verified) | Wed, 01/20/2010 - 13:02 | Permalink

I NEED MUCH MORE INFORMATION ABT THE VISUAL EFFECT IN THE MORDEN WORLD

m.giridharan (not verified) | Wed, 01/20/2010 - 01:28 | Permalink
rkerrigan's picture

Well...thanks for your efforts here. I don't quite glean that from what he writes. I thought it might have been The Lord's Prayer backwards or something...afraid  he'd conjure up Joel Silver or Rick McCallum,,,

rkerrigan | Fri, 01/15/2010 - 13:52 | Permalink

Where's the WTO and NAFTA on the @$#% tax rebates?

Chimptastic (not verified) | Thu, 01/14/2010 - 19:22 | Permalink

I think maybe he's saying that yes, the Chinese VFX people are taking your jobs, but they're not enjoying it much. Perhaps as counterpoint to your "500 bucks a month in the New World means a house and a car" (a paraphrase, sorry), which seemed intended to suggest that they (The New Worlders) were in 500 buck a month fat city off jobs that you'd be happy to do for more.

Anonymous (not verified) | Thu, 01/14/2010 - 11:44 | Permalink

Ancillary information about stuff like this over at VFXWages.com. Also released on the same day!

http://www.vfxwages.com/news/2010/jan/11/working-in-china/

Anonymous (not verified) | Wed, 01/13/2010 - 16:52 | Permalink

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