Munwha Broadcasting Corporation (MBC) is a public organization, and corporation which operates on the basis of advertising revenue. Korean audiences have always rated MBC as the best broadcaster in Korea, especially in terms of credibility, popularity, audience ratings, and influence.

Character licensing is the one of highest value-added businesses of the 21^st century in regards to movie, TV, publishing, comics, music and games. LeeonIPL is a private technology transfer company designated by the Korean government covering a range of licensing businesses from character development, publication to online contents creation.

CLKO Co., Ltd. is the company behind the legendary international character “Mashimaro” (a.k.a Bizarre Rabbit). CLKO has also been expanding its business to mobile and Internet content as well.