PromaxBDA's Microsite Highlights Industry Thought-Leaders
I’ve already professed an interest in industry conferences, and often wish that I could have more time with featured speakers at events I attend. So when the team at Wiredrive said they were creating a custom microsite for PromaxBDA with interviews featuring design, marketing and branding luminaries I was excited.
PromaxBDA is a global, non-profit association dedicated to being the leading resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.
Accordingly, the Wiredrive developed microsite, (http://promaxbdatheconference2010.com,) is a content hub highlighting perspectives from thought-leaders who spoke at the organization’s PromaxBDA: The Conference 2010 held last month in Los Angeles. At the conference, the Wiredrive team sat down with media professionals to explore the world of entertainment marketing, promotion and design. Industry leaders and executives shared their creative and strategic insights about the future of advertising and media including mobile platforms.
Organized by conference topics and speakers, the microsite presents relevant and timely industry information. So if you are interested in design, for example, check out Timmy Fisher, Garson Yu, David Carson, Jakob Trollbäck, and Mark Kudsi, reflect on how they find inspiration, how design inspires others and touch on how technology is changing the industry.
In another clip, Digital Domain’s Ed Ulbrich discusses new trends in entertainment marketing that originate at the genesis of a project. With this approach, advertisers and marketers can unlock additional content, with branding developed alongside the entertainment process to engage audiences on many fronts and for a longer duration.
The PromaxBDA conference is populated by an interesting blend of creatives who design content and promotion and the marketing professionals from content channels including major cable and broadcast networks. In Content Is Currency, CMOs from HBO, USA Network, Fox and DirecTV comment on various ways they cement loyalty with viewers, by appealing to them via other platforms and thinking beyond the traditional television commercial.
Outside of the visual entertainment industry, Roxy Theater owner Nic Adler shares lessons of cooperation and social networking that helped re-reinvigorate the Sunset Strip. It’s about embracing one’s competitors rather than operating in isolation, so that everyone can thrive. Nic admits initial reluctance but has seen the benefit of “going social” pay off with increased business and a sense of community that seemed to perish with the glam scene. The velvet rope mentality undone…it is metaphor that works for anyone engaging in digital brand communications.
So while the microsite doesn’t replicate the event in its entirety, it provides a great overview for those who were unable to attend and those, like me, who were there and wanted more.