Pretty Persuasion: Most Read Posts

SXW Interactive: Content and Contact

hypeworld — Mon, 22 Mar 2010 10:29:47 -0700

One could argue that SXSW Interactive is as much about online innovation as the ability to connect and find meaning in relationships. Community building, for profit or goodwill, was a sentiment echoed in many of the presentations held during the 2010 conference.

Head, Heart and Hand By Guest Bloggers Kinda Akash & Geraint Owen, Superfad

hypeworld — Tue, 20 Jul 2010 13:13:26 -0700

In Head, Heart and Hand, Guest Bloggers Kinda Akash and Geraint Owen of Superfad explore the importance of design and what that means for effective, persuasive experiences.

Exploring “One Square Mile of Earth”

hypeworld — Tue, 06 Apr 2010 13:06:08 -0700

Jeff Drew (http://www.jeffdrewpictures.com) is an independent animation director, illustrator and designer whose recent project, “One Square Mile of Earth,” has charmed audiences at numerous film festivals, including Sundance and SXSW. I caught up with Jeff to ask about the uniquely populated “One Square Mile of Earth” and his festival run.

Motion Comics

hypeworld — Mon, 29 Mar 2010 12:21:24 -0700

When I was a kid, I loved going to visit my cousins in Seattle. They were avid comic collectors and I would spend hours carefully thumbing through issues of Spiderman, Fantastic Four and other plastic-sleeved titles. Perhaps this is why I enjoy the trend of motion comics as promotion. It speaks to childhood nostalgia while cutting through the clutter. Clever marketing campaigns engage audiences in unexpected ways that connect, often with a nod and a wink, to the property’s intrinsic nature. Or to poorly paraphrase Marshall McLuhen; the medium can be a major part of the message. Motion comics are a great way of exciting prospective viewers about an upcoming film or television show, even if the property is not animated. And they provide increased opportunities for graphic designers, artists to collaborate with studios and directors.

How Choice Words, Vivid Director Interpretations & Online Community Built Parallel Lines for Philips

hypeworld — Mon, 19 Apr 2010 13:01:50 -0700

Philips and ad agency DDB approached RSA Films to commission five films under the banner Parallel Lines. 45 RSA Directors submitted concepts surrounding a single script supplied by the agency. From those, five diverse concepts were chosen for production; the result is a testament to both directorial interpretation and social media promotion.

On Being Thankful

hypeworld — Wed, 24 Nov 2010 10:50:49 -0800

Thanksgiving is a feast of the senses - a time of school crafts and stuffing. It’s also a time for appreciation even if it is only for the bounty on the plate. In honor of the holiday, I wanted to post a list of small & large things for which I am thankful.

Puma Takes Big Steps Towards Reducing Waste

hypeworld — Tue, 04 May 2010 16:02:02 -0700

To kick off a move towards more sustainable packaging, Puma issued a beautifully designed info-graphics promo that deftly illustrates the goal, process and intended results.

Award Shows Provide Honors and Brand Boosting

hypeworld — Thu, 17 Jun 2010 07:59:40 -0700

Award shows are an important element of a company’s marketing plan; the top tier shows are judged by some of the highest ranking members of our industry and provide opportunity for ongoing peer and client recognition. As with film festivals, the selection process for any award show is subjective and secretive, so entering is a gamble. But for a few hundred dollars a year, your company and work could receive exposure easily worth tenfold.

PromaxBDA's Microsite Highlights Industry Thought-Leaders

hypeworld — Mon, 02 Aug 2010 10:31:53 -0700

I’ve already professed an interest in industry conferences, and often wish that I could have more time with featured speakers at events I attend. So when the team at Wiredrive said they were creating a custom microsite (http://promaxbdatheconference2010.com,)for PromaxBDA with interviews featuring design, marketing and branding luminaries I was excited.

Jennifer Aniston Smartwater Video

hypeworld — Thu, 10 Mar 2011 13:08:24 -0800

Jennifer Aniston’s Smartwater ad is a fantastic follow up to my previous posting about viral videos. It teasingly pays homage to the things we love to share in a bid to go viral, which the film has over the last few days.