Thanksgiving is a feast of the senses - a time of school crafts and stuffing. It’s also a time for appreciation even if it is only for the bounty on the plate. In honor of the holiday, I wanted to post a list of small & large things for which I am thankful. 

Description

If you’ve worked on the advertising side in the last few years, you’ve undoubtedly heard someone put “viral” on the asset list. To presuppose that something will “go viral” is to embrace an oxymoron, but it’s important to remember that at the core of many passed along pieces is this: infectious fun. 

Jennifer Aniston’s Smartwater ad is a fantastic follow up to my previous posting about viral videos. It teasingly pays homage to the things we love to share in a bid to go viral, which the film has over the last few days. 

SXSW 2011 has come and gone, and many of us are still recovering from its bounty. At most festivals, I choose to watch short films over features in large part because distribution for these works is so limited and one is able to get a fantastic sample of the current creative landscape. Stitched together by the programmer’s hand, the collective works take viewers on a journey through many realms, emotions and experiences.

An unprecedented, two-day record-setting event that streams live at http://www.toyotapriusprojects.com/records/ today and tomorrow, March 30 & 31. The goal is to set 200 records in that time, with fun and whimsy trumping tests of physical strength.