Pretty Persuasion

Hollywood Shorts Screening - April 30th

hypeworld — Fri, 29 Apr 2011 08:48:00 -0700

Looking to find some animated company for your Saturday night? Hollywood Shorts is hosting a free animation and visual effects short film showcase tomorrow night.

Prius Records: 200 Records. Two Days. And You.

hypeworld — Wed, 30 Mar 2011 09:04:39 -0700

An unprecedented, two-day record-setting event that streams live at http://www.toyotapriusprojects.com/records/ today and tomorrow, March 30 & 31. The goal is to set 200 records in that time, with fun and whimsy trumping tests of physical strength.

Travel Tales: Mapping the Extraordinary With Short Films

hypeworld — Thu, 24 Mar 2011 12:46:20 -0700

Pretty Persuasion chats with filmmaker Evan Mather about his film premiere at SXSW.

Jennifer Aniston Smartwater Video

hypeworld — Thu, 10 Mar 2011 13:08:24 -0800

Jennifer Aniston’s Smartwater ad is a fantastic follow up to my previous posting about viral videos. It teasingly pays homage to the things we love to share in a bid to go viral, which the film has over the last few days.

TED Shares Winners of Ads Worth Spreading

hypeworld — Thu, 03 Mar 2011 13:37:45 -0800

TED has announced the winners of the Ads Worth Spreading Contest, an open challenge to the global ad community to present submissions that were infectiously compelling, contained social good and/or industry impact.

Viral Is An Idea, Not A Production Asset

hypeworld — Thu, 27 Jan 2011 09:55:54 -0800

If you’ve worked on the advertising side in the last few years, you’ve undoubtedly heard someone put “viral” on the asset list. To presuppose that something will “go viral” is to embrace an oxymoron, but it’s important to remember that at the core of many passed along pieces is this: infectious fun.

On Being Thankful

hypeworld — Wed, 24 Nov 2010 10:50:49 -0800

Thanksgiving is a feast of the senses - a time of school crafts and stuffing. It’s also a time for appreciation even if it is only for the bounty on the plate. In honor of the holiday, I wanted to post a list of small & large things for which I am thankful.

PromaxBDA's Microsite Highlights Industry Thought-Leaders

hypeworld — Mon, 02 Aug 2010 10:31:53 -0700

I’ve already professed an interest in industry conferences, and often wish that I could have more time with featured speakers at events I attend. So when the team at Wiredrive said they were creating a custom microsite (http://promaxbdatheconference2010.com,)for PromaxBDA with interviews featuring design, marketing and branding luminaries I was excited.

Head, Heart and Hand By Guest Bloggers Kinda Akash & Geraint Owen, Superfad

hypeworld — Tue, 20 Jul 2010 13:13:26 -0700

In Head, Heart and Hand, Guest Bloggers Kinda Akash and Geraint Owen of Superfad explore the importance of design and what that means for effective, persuasive experiences.

Award Shows Provide Honors and Brand Boosting

hypeworld — Thu, 17 Jun 2010 07:59:40 -0700

Award shows are an important element of a company’s marketing plan; the top tier shows are judged by some of the highest ranking members of our industry and provide opportunity for ongoing peer and client recognition. As with film festivals, the selection process for any award show is subjective and secretive, so entering is a gamble. But for a few hundred dollars a year, your company and work could receive exposure easily worth tenfold.