I guess you could consider this blog, primarily, a commercial.  A commercial for ASIFA, the Association Internationale du Film d’Animation.   ASIFA’s distinction is that it’s the only international animation association.

I’m a big fan!

If you’re in the animation business, you really need to be a member.  Why, you ask?  For me, one of the most important reasons for the ASIFA association is the network of artists and filmmakers I’ve been able to establish. Since my company is international it’s important that I have lines of communication with artists and filmmakers around the world.

 

Hello from China….this time in Fuzhou.  This is quite a city and province.  It’s located on China’s Southeast coast and rests at a junction of the Yangzte River Delta and Pearl River Delta..both are dynamic economic circles.  Across the Taiwan Straits lies its closest neighbor, Taiwan and nearby neighbors include Hong Kong and Macao.  Temperatures are moderate and the infrastructure is excellent.  There’s building going on all over the city.

Glendale's Alex Theatre

Last month marked the third edition of the AniMazSpot Festival in Glendale, California.  It’s a small, non-profit boutique festival that celebrates the best animated short films from around the world.

The event, founded and organized by Tee Bosustow, was held over the course of one week.  It featured studio tours to fifteen area animation studios, screenings of nominated films at the Woodbury University Theatre, and an education forum also held at Woodbury. A highlight of the fest was a special screening of 20 restored, classic Mr. Magoo shorts from UPA at the Alex Theatre in Glendale.

Surprise, surprise back at 30,000 ft flying from London to Los Angeles after a super quick trip to the UK and Ukraine.  Since my last communication, which was all about the KROK International Animation Festival, I have been back in the US.  A return home after thirteen months on the road.  I left my home in LA in September of 2011 for a two-month road trip.  That trip kept getting extended and extended.  Resulting into the longest period away from the US since I came to America from the United Kingdom after the release of Who Framed Roger Rabbit, nearly 25 years ago.

Characters from the ACE Fair exhibit hall.

The ACE event is held annually and is sponsored by the Gwangju Metropolitan City. It consists of an International Forum, Licensing Plaza and a showcase for cultural content.  It’s an exhibition for all types of cultural content providers from all over the world. There’s Biz Matching, Screenings, and Conferences.

That’s the official line! 

Here’s the unofficial line………………Gwangju ACE Fair was developed to tap into the vast amount of animation business that’s flowing into China and, to a lesser extent, flowing into Seoul, South Korea. They want a piece of the Asian animation pie. The ACE Fair is expected to generate agreements between foreign studios and Korean studios, MOU’s (memos of understanding), and actual contracts. 

The Jilin Animation Institute is an incredible undertaking. It’s now celebrating over ten years of operation.  The student base is over 10,500.  That’s NOT a typo.  10,500 students….the largest animation student enrollment in the world!  To support these students is a staff of 1,400 instructors, teachers, technicians and artists including a smattering of foreign nationals.  The institute is in the process of expanding its campus to accommodate up to 20,000 students within the next few years.

When we left off last month, we were just getting ready to talk about where your revenues will come from.  If your project is a feature length film, your revenues will probably come from these sources in these amounts:

If your project is for television, the breakdown would look something like this:

Yours truly, atop the Sydney Harbor Bridge.  A tourist

attraction not to be missed.

Once again taking this opportunity to write my blog on behalf of International Animation Consulting Group from 35,000 feet somewhere over the Indian Ocean as I return from a week in Sydney, where I was working with a local animation studio on their five-year strategic plan. 

“Build it and they will come” seemingly reflects the mantra of many Asian cities and countries that feel by merely building a large infrastructure designed to house animation production, it will attract both foreign investment and foreign projects designated for the international marketplace which will, in turn, allow such city to become an “international animation destination hub.”  But who will use such facilities and how are governments going about the business of recruiting and bringing in new projects?