Behind The Deal

Behind The Deal takes a look at the business behind an animated production. What goes on behind those studios doors? Who are the players and what are the rules of the play? Jan Nagel, Entertainment Marketing Diva, has been offering her insights and experience to clients since 2003, helping them to better understand the animation “business.” Tune in to learn about the dynamics of co-productions, acquisitions, pitching and straight-up production deals.

As a consultant, Jan currently offers her experience and expertise to overseas animation production studios, visual effects production companies and those who have wonderful creative ideas for animated entertainment. It is her job to get them work, find them partners and get the shows pitched. Jan has been involved in the business of animation since 1991, working with award winning feature and television production studios, including Dream Quest Images, Calico Entertainment and VirtualMagic Animation.

She is a founding member and current co-president of the board of directors of Women In Animation, an international professional association, as well as an active member of other entertainment organizations. Jan is a frequent guest lecturer on animation and entertainment business at colleges and universities. She is currently teaching Business of Animation and Careers at Santa Monica College, Otis College of Art and Design and University of Southern California.

Show Me the Money

Posted In | Site Categories: Business, Television

For television, money eventually comes from ad sales. Advertising is what the acquisition executives, programming executives and development executives look toward when making a decision on content.  Will the show attract viewers? 

Co-Productions Today

Posted In | Site Categories: Business, Television

Co-productions seem to be the standard for most independent animation projects.  But what does this mean?  Where does this money come from?  Today’s co-productions are as solid as a house of cards.  A small breeze and the whole thing could collapse. It all starts with a great concept? So, one would think.  But really it is sort of a convergence not a start.  The first card is a great concept.  Will the show idea appeal to an audience?  Can it be translated into a brand?  Will it be accepted beyond the US territory?  Can there be a life beyond the series? 

Trekking Around Animation Town

Posted In | Site Categories: Business, Television

Just this week I visited several studios with a software client.  The industry is preparing for MIPCOM in October. . . When MIPCOM, the biggest television market, is in sight, the industry changes gears and is looking for something fresh and new to whet the appetites of the international buyers. . . . During this trek around animation town, I absorbed a lot of information from a lot of different sources.