By Matt Ployhar
Over the past few blogs, I touched on two of the four biggest game-changers I see hitting the gaming ecosystem simultaneously. First, we covered the trends and impact of mobile platforms. Second, we covered the trends and impacts occurring at the format and business levels. For this discussion, we’ll cover what I think is another enormous trend impacting the games market: globalization.
I cannot emphasize the importance of the globalization trend enough. By percentage of market share, as other geographies begin to mature and disposable income rates increase abroad, the U.S. and other traditional gaming geos become smaller as an overall percentage of market share. The primary reasoning behind this is that most of the industrialized nations’ markets have already been saturated with game systems.
Makes sense, but why should we care? There are several reasons why the entire gaming ecosystem should pay heed: source of revenue, more choices, fierce competition, and innovation and growth shifts.