By Tim Kridel
More than half of app users have uninstalled or decided to not install an app due to concerns about personal information, according to a recent Pew Internet Project survey. If that isn’t motivation enough to protect customer privacy, consider the growing number of federal and state laws penalizing breaches.
But how can developers determine which laws apply? And what about industry best practices such as those from the Mobile Marketing Association (MMA) and CTIA – The Wireless Association? We spoke with Alan Chapell, co-chair of the MMA’s privacy and advocacy committee, about what developers need to know to protect customer privacy -- and, in the process, their app’s market potential.