Emmy-winning writer Jeffrey Scott has a final word on the importance of self-promotion
Self promotion turned out to be the hottest topic yet on my blog. My three posts on the subject are approaching 6,000 reads!
I have received dozens of comments, both on the blog and at LinkedIn, all but one of which were in agreement that self-promotion is vitally important.
You get it! That's good! Here's what I got:
I sold 17 copies of my little eBook in one tenth the time I sold just one copy without promotion;
I have seen a big uptick in LinkedIn connection requests;
An even bigger uptick in Facebook friend requests;
And, most important of all, an increase in writing inquiries coming in from around the world.
That’s pay dirt!
So do what I do and promote the heck out of yourself, your work, your credits, your awards, your smile and anything else you can think of. And communicate it via a website, blog, LinkedIn, Facebook, email and any other way you can dream up.
Successful promotion comes from the quantity and quality of your communication. Nothing more, nothing less. Yes, being a good writer (artist, etc.) is important, but it has nothing to do with promoting yourself and your work. You're not going to say "My scripts are terrific!" Let others speak for your quality. If you have some good kudos, communicate them. Brag a little. But not much. Just enough to show you believe in yourself. If you don't, why should anyone else?
Several commenters mentioned that they know promotion is vital but they’re shy or otherwise hesitant to promote themselves; or they’re procrastinating for one or another reason.
DON’T DO THAT!!
Don’t be afraid to promote. And don’t listen to those voices (in your head and out) who tell you professional artists don't promote themselves. Push past the barriers and JUST DO IT!— like Nike does—and you will flourish.
Except for one last thing...
I want to thank everyone who participated in my self-promotion experiment, including those who bought my eBook, those who gave their comments on this blog, LinkdedIn and Facebook, and even those who simply read my posts.
In appreciation for your participation I was planning to give you all a free copy of my eBook, “The GOOD Book”, but after checking into it I discovered that Amazon does not allow authors to price their books at zero. 99 cents is the minimum (though they occasionally “price-match” and will sell books at zero if they find other sites giving them away).
However, instead of me giving you something in exchange for your help, you are welcome to give me something in exchange for mine.
If you read this or any of my other posts, and feel you gained any insight from them that might help your promotion or your writing, and you feel that gain is worth 99 cents, then I will welcome payment in the form of your buying my book.
As a reminder, “The GOOD Book” has nothing to do with the bible or any other holy book. It’s a short, non-religious inspirational writing about the power of the word “good”. It's packed with “good” common sense that, if utilized, cannot help but create “good” things for one’s self, family and environment.
Here’s just the latest of its outstanding reviews...
Please download it and read it. I think you'll find it enjoyable and useful.
You don’t have to have a Kindle to read the book. You can get free Kindle reader apps for iPhone, Windows PC, Mac, Blackberry, iPad, Android and Windows Phone 7 here.
If you like “The GOOD Book” and find it of value, please take a moment and tell others about it and pass along the link to your friends on Facebook. And go to "The GOOD Book" Facebook page, here, and give it a thumbs up and a few "good" words. That will be worth immensely more to me than 35% of 99 cents.
Okay, I’m finally done talking about promotion and my eBook. The next post will be back to the subject of screenwriting.
Go forth and do good things!
©Jeffrey Scott, All Rights Reserved
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Does Self-Promotion Really Work? The Results Are In for My Experiment In Self-Promotion