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MY CHRISTMAS WISH LIST: ANIMATION – A WORLD HISTORY (3 volumes) , by Giannalberto Bendazzi

Esteemed animation historian Giannalberto Bendazzi has just completed a 3 volume set of books titled Animation – A World History.
This comprehensive animation history took Giannalberto 9 years to write and is a greatly expanded and more detailed addition to his 1994 book Cartoons.  The three volumes treat animation as the serious art form that it is, deserving of its own place in film history.

Every year at this time I like to share my Christmas wish list with all of you  and this year I am hoping to see the 3 volume set of Animation – A World History by Giannalberto Bendazzi under my Christmas tree.  If you are still looking for that special present for the animator on your list or want to treat yourself to a gift that you will use all year long you don’t need to look any further than Animation – A World History.

This comprehensive animation history took Giannalberto 9 years to write and is a greatly expanded and more detailed addition to his 1994 Cartoons.  The three volumes treat animation as the serious art form that it is, deserving of its own place in film history.  The books go far beyond Disney, delving into the animation of Russia, Africa, Latin America, and other neglected areas, introducing readers to animation artists that have been previously unknown to most readers.

Volume I traces the roots and predecessors of modern animation and covers animation history through the 1950’s and Volume II covers the decades following the Golden Age of animation (1950’s to the ‘90’s) when television began to overshadow films and new technologies replaced traditional animation techniques. Volume III deals with the rapid changes in animation that have happened between 1991 and the present.  With emerging markets such as China and India as well as the rise of Pixar, modern animation is a whole new world that the founding fathers of animation would not recognize.

At £339.99 the three Volume set may seem pricey until you remember that Giannalberto Bendazzi spent 9 years of his life compiling this treasure trove of valuable information.  Animation – A World History is a must for every animator or animation historian.  It is an invaluable reference book for animation enthusiasts who want to learn more about what they are seeing on the screen.  It also deserves a place in every animation school’s library.  Once you have these 3 Volumes on your book shelf you will never need another history of animation reference book.

To order:  www.routledge.com

The book is less expensive if you follow this procedure:

1)    Go to www.routledge.com

2)    In the opening page, under “SUBJECTS” click on Animation.

3)    In the next page, under “PRODUCTS”, click on Animation again.

4)    In the next page, you find the possibility either to click on “Animation – A World History – The Complete Set”, or to click on the separate volumes.

5)    In the next page, in the upper right side (green) you tick the case “PURCHASING OPTIONS” and then you click “+add to cart”.

6)    In the next page, called “SHOPPING CART”, go to the left lower side and find Apply Discount. In this slot you write your promotion code FOC20 and click Checkout. You’ll buy the book with 20% discount.

Volume I – Foundation – the Golden Age, hardback, 226 pages                              £79.99

Volume II – The Birth of a Style –The Three Markets, hardback, 464 pages          £130.00

Volume III – Contemporary Times – hardback, 416 pages                                      £130.00

Each Volume can be purchased separately.

There is also a 30 percent discount for ASIFA members at:

https://www.crcpress.com/Animation-A-World-History-The-Complete-Set/Bendazzi/9781138943070

This is the webpage for the complete set. ASIFA Members will receive 30% off. If you are an ASIFA member, log in to your account at http://asifa.net/asifa-benefits/ or contact your international representative to get a discount code. You apply the discount code after you place the item in your shopping cart (there is a spot for a promo code in the cart) and the price should be $255.50 for the complete set.

The discount code only works on the crcpress.com website, not at routledge.com