One clever way to spread the word is through a viral video on YouTube. I thought that was a wonderful idea! Besides, it's my job to make funny short films-- it's a natural!
My trusted advisor and distributor Allen Chou of Passion River Distribution has been helping me get the word out about the Idiots and Angels release.
One clever way he mentioned to spread the word is through a viral video on YouTube. I thought that was a wonderful idea! Besides, it's my job to make funny short films-- it's a natural!
I remembered when I visited Pat Smith's lovely Montauk house-- as we parted into the night, we'd amuse ourselves watching ridiculous YouTube videos on his computer. As we drank more and pulled up weirder virals, it occurred to me that this was free advertising! Voila! How to reach a much larger audience with no investment.
So last week I dreamt up an idea for a funny gag that hopefully will go viral. I took the sequence of Idiots and Angels where Angel moons the passengers of an airliner. Then Lindsay Woods, my trusted computer artist, added a few more moons and now we have what we think is a very funny outrageous viral video – at least I hope so – if you think so, check it out on
And please let us know what you think, and if you like it pass it on to your friends. Thanks so much!
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Idiots’ Diary #12: Ramping up the Guerilla Marketing