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Company Profile: 'Munhwa Broadcasting Corp (MBC)'

Munwha Broadcasting Corporation (MBC) is a public organization, and corporation which operates on the basis of advertising revenue. Korean audiences have always rated MBC as the best broadcaster in Korea, especially in terms of credibility, popularity, audience ratings, and influence.

Company Name:

Munhwa Broadcasting Corp (MBC)

Address:

31 Yeouido dong, Yeongdeungpo gu, Seoul, 150-728, Korea

Business Category:

Broadcast

Business Subcategory:

N/A

Contact Information

  • Telephone: +82-2-789-2825
  • Fax: +82-2-782-0293
  • Website: content.mbc.co.kr
  • Twitter, Myspace, Facebook Address: N/A

Partners:

N/A

Company Profile

Munwha Broadcasting Corporation (MBC) is a public organization, and corporation which operates on the basis of advertising revenue. Korean audiences have always rated MBC as the best broadcaster in Korea, especially in terms of credibility, popularity, audience ratings, and influence.

Since its inception in 1961, MBC has contributed to the development of the Korean broadcasting industry based on its nationwide network of 19 regional stations and 10 subsidiaries. The multimedia group has various channels - 1 national terrestrial television, 3 radio, 4 cable, 4 satellite, and 5 DMB.

As a global multimedia company, MBC has secured substantial overseas viewership by exporting quality broadcasting contents to about 30 foreign countries. In addition, MBC is pursuing exchange and cooperation in various broadcasting fields through active partnerships with many foreign broadcasters around the world.

Aiming at useful and heart-warming broadcasting, MBC is striving to become one of the most competitive multimedia groups in the 21 century embracing fairness, creativity, professionalism, and customer satisfaction as its core values.

Who We Are

  • Describe your currentbusiness status in the local/global market.

Munhwa Broadcasting Corporation (MBC) is a major national TV network in Korea. It is even dubbed as the Kingdom of Dramas. MBC has been exporting its documentaries and dramas to strategic markets that include Japan, China and Southeast Asia. During the last few years MBC expanded to Middle East, Africa and South America in the MIPCOP and MIPTV market.

  • Describe your key products.

The center of Munhwa Broadcasting Corporation (MBC) is its drama series. MBC has gained a huge fan base among the young generation in Asia. The most popular show exported over 50 countries is The Great Jang Geum (English title: Jewel in the Palace). The drama even recorded a 80% rating in some countries.

  • What are your company’s mainstrengths?

Munhwa Broadcasting Corporation (MBC) competes with its global competitors to deliver compelling contents to global viewers. The Great Queen Seondeok is a perfect example. The show has been sold to 15 countries thanks to its uniqueness and impressive scale.

In 2010, MBC will continue to deliver its blockbuster dramas.

  • Describe your plans for 2010.

In 2010, Munhwa Broadcasting Corporation (MBC) will look for a new market and diversify its content products. MBC will pursue a market expansion beyond Japan, China and Southeast Asia into Europe and South America. Besides its core business in drama, the company will diversify its business into documentary, music, and format sales.

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