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Company Profile: 'DesignStorm Co., Ltd.'

DesignStorm Animation Studio has technical and creative capacity and capabilities to produce new generations of 3D animated TV series, feature animated films, and direct-to-video animated films.

Company Name:

DesignStorm Co., Ltd.

Address:

7TH Fl, Seo Jin Bldg, 237-10, Nonhyun-Dong, Gangnam-Gu, Seoul, Korea

Business Category:

Animation

Business Subcategory:

TV Animation and Animation Movie Production

Contact Information

Partners:

Daewon Media, MANGA Entertainment, BRB International

Company Profile

DesignStorm Animation Studio has technical and creative capacity and capabilities to produce new generations of 3D animated TV series, feature animated films, and direct-to-video animated films. Our objective is to combine proprietary technology and world-class creative talent to develop 3D animated products with fascinating characters and stories that may appeal to global audiences of all ages.

We’re planning on having commercials, characters, and toys to expand into the global licensing and merchandising business as well as by working with other various marketing strategies.

DesignStorm started as a venture company of Samsung SDS in 1999, a subsidiary of Samsung, and developed as the leading independent e-business agency in Korea. Our main clients are Samsung, SK telecom, Unilever Korea, Coca Cola Korea, and other leading companies as well as government public sector such as Ministry of Information and Communication, National Tax Service, and National Intelligent Service.

Who We Are

  • Describe your current businessstatus in the local/global market.

Dreamkix mainly targets Europe and but has plans to expand to Asia, South America and eventually to North America. Dreamkix was selected as a global strategic product by Korea Creative Content Agency (KOCCA) and received a great review from the global audience.

DesignStorm showed a demo at MIPTV and MIPCOM in 2007 and 2008 then previewed episode 1 and 2 in 2009. The company is currently in talks with European networks.

DesignStorm launched a promotion on the Animation Magazine and on the KidScreen Magazine three times during February to July in 2009.

  • Describe your key products.

Iron Kid (Eon Kid for North America): 'Iron Kid' is a full 3D animation series of 26 half-hour episodes. Staged very far in the future, in a world where robots and humans co-exist, it is an adventure story about a brave boy named Marty who puts on the legendary weapon 'Iron Fist' to fight against the evil General out to conquer the world. This is the world's first robot martial arts action animation production in 3D.

'Iron Kid' combines eastern martial arts action, which has become very popular in the western world, and the traditionally popular robot fantasy genre. It features over 100 robots each with their special abilities that are derived from Chinese Kung-fu, Japanese Sword fighting, American boxing and Korean Tae-Kwon-do. Also, it features action involving plenty of popular western elements including rugby and ice hockey, allowing them to be animated in truly imaginative and spectacular action scenes, giving the audience something they have yet to experience.

‘Iron Kid’ was awarded by Korea Creative Content Agency (KOCCA) in 2003 and in 2006 by Ministry of Culture, Sports and Tourism. The animation series won the TV ratings in the European countries including Spain and Italy. In the U.S, KID’s WB! aired the series under the name of ‘Eon Kid’ on Saturday mornings and has played reruns as well.

  • What are your company’s mainstrengths?

As a leading studio, DesignStorm sustains its competence in unique concepts, creative characters, and strong storytelling. Iron Kids which combines Eastern martial arts and Western robots clearly shows what the company is capable of.

DesignStorm possesses production technologies to create 3D TV animation and pipeline production technology possible by a simple intranet. The company also maintains a strong partnership with major entertainment firms for distribution and co-production.

DesignStrom aggressively expands its presence to the international markets as the best 3D animation production in Korea.

  • What are the greatest challenges, bothfrom a creative and business standpoint that companies like yours face intoday’s economy?

The challenge that DesignStorm is faced with is entering the American market with Dreamkix. Despite its huge popularity in Europe, it might be challenging to find a partner for cross promotion and distribution in the U.S where soccer is a less popular sport. As soccer expands its fan base, however, soccer-based animation is expected to find its fans there as well.

In the long term, the company aims to build up a production system that enables to create killer content.

  • Describe your plans for 2010.

To coincide with the World Cup, DesignStorm plans to air Dreamkix all over the world. Also, plans to partner with the sports merchandising industry as well as the beverage/food/toy industry in order to create global licensed products are under way. To utilize its opportunity, DesignStorm is working on cross promotion with major professional soccer teams or associations.

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