SeaWorld Makes a Splash with Sea Rescue
Executive Consultant for SeaWorld Eric Rollman states, “We don’t have to do this. The survival of SeaWorld isn’t contingent on this. Whereas production companies who are out there making content - they have to make projects - we have the luxury of doing things that are right when the time is right. So we are going to be very selective, we’re going to be very careful, we’re going to vet it thoroughly but that doesn’t mean we’re not going to be wide open to every idea that comes in here that’s remotely in the right area. That’s a real advantage.”
Another advantage, of course, is that SeaWorld has had fifty years to build an audience and grow and cater to a fan base. They are a trusted brand for families and they know what those families want to see and experience.
“You can’t create an opportunity like this,” Rollman adds. “Money can’t create this, it’s incredibly rare. It’s a once in a lifetime opportunity. A lot of times you’re doing brand-building or brand-saving. We’re not doing anything here. Let’s branch out, let’s open our eyes.”
SeaWorld is interested in seeing brand-appropriate properties in any form: Animation, Live-Action, Features, Shorts, Series, Game Show Content, Gaming, and Publishing.
Helmstedter sums up the programming goal as two-fold: “Through entertainment, if we can inspire and get people to care about the world we share - that’s great. And that’s kind of our underlying foundation,” he says. “A whole other layer is consumer products - to develop a property that we can extend onto multiple platforms - that’s the ideal transmedia experience.”
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Serious pitch inquiries should be sent to SeaWorldKids@seaworld.com. Pitching guidelines will be sent upon the receipt of an inquiry.
Check your local ABC affiliate listings for more information about Sea Rescue.
SeaWorld photos used with permission by SeaWorld. Disney photo used with permission by Shaun & Dawn Chittick.
Linda Beck lives in NYC, works at Nickelodeon, and is the President of ASIFA-East.
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Wow a TV show to keep the public beliving that Sea World Really cares about the rescueing wounded animals fixing them up and then putting them back into the sea where they came from and that nothing makes them feel so good as to see a wild animal being returned to the wild . Sea World could not feel the way about wild animals being returned to the wild because if they did care like they claim to and tell the public this so they will not focus on the facts about Sea World whitch are they have Killer Whales and Dolphins held in captivity and force them to do tricks for food and the crowd's of people who come to their parks. They dazzle you with a flashy loud show and have the whales do tricks then after the show they put them back into their holding tanks whitch are much to small for keeping animales like whales in and it is cruel and wrong to hold these animales captive when they travel over a 100 miles a day in the wild and are all over the world's oceans. Sea world will argue that the whales have more then enough room I say if it is not the ocean then they are to small and should be free.if Sea world Really cared about returning animales to the wild then why not these animals and the anwser is money and that is the bottom line having worked in the amusement industry I learned that nothing means anything more then money and that is why Sea world is holding these animals prisoner so dont be fooled into beliving that this new TV Show is to make you belive they care because they dont they just want your money and they will do anything to get it and they will continue to use these whales to draw crowds it needs to stop now so dont go to sea world unless you just dont care that you are being led to belive one thing just so you might not see what they are hidding right in front of you . After seeing the conditions that these animals have to live with for years I see Just how much Sea World Really cares about releasing animals to the wild and that is not at all .
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