SeaWorld Makes a Splash with Sea Rescue
Executive Consultant for SeaWorld Eric Rollman states, “We don’t have to do this. The survival of SeaWorld isn’t contingent on this. Whereas production companies who are out there making content - they have to make projects - we have the luxury of doing things that are right when the time is right. So we are going to be very selective, we’re going to be very careful, we’re going to vet it thoroughly but that doesn’t mean we’re not going to be wide open to every idea that comes in here that’s remotely in the right area. That’s a real advantage.”
Another advantage, of course, is that SeaWorld has had fifty years to build an audience and grow and cater to a fan base. They are a trusted brand for families and they know what those families want to see and experience.
“You can’t create an opportunity like this,” Rollman adds. “Money can’t create this, it’s incredibly rare. It’s a once in a lifetime opportunity. A lot of times you’re doing brand-building or brand-saving. We’re not doing anything here. Let’s branch out, let’s open our eyes.”
SeaWorld is interested in seeing brand-appropriate properties in any form: Animation, Live-Action, Features, Shorts, Series, Game Show Content, Gaming, and Publishing.
Helmstedter sums up the programming goal as two-fold: “Through entertainment, if we can inspire and get people to care about the world we share - that’s great. And that’s kind of our underlying foundation,” he says. “A whole other layer is consumer products - to develop a property that we can extend onto multiple platforms - that’s the ideal transmedia experience.”
Serious pitch inquiries should be sent to SeaWorldKids@seaworld.com. Pitching guidelines will be sent upon the receipt of an inquiry.
Check your local ABC affiliate listings for more information about Sea Rescue.
SeaWorld photos used with permission by SeaWorld. Disney photo used with permission by Shaun & Dawn Chittick.