Mind Your Business: Where Artists Fail

Mark discusses how laziness and over-reliance on communication technology can lead to serious project failures.
Posted In | Magazines: AnimationWorld | Columns: Mind Your Business | Site Categories: Business, Television

I could have just replied to his email but:

  • It’s more professional to speak directly with someone
  • I didn’t know when he would see the email and I wanted it resolved immediately
  • I wanted to limit the time he thought I had screwed up
  • We could quickly deal with the problem if he never received the email (that was the problem, even though I called him to expect it, he never saw it and forgot about it)
  • It also felt great to hear him realize I delivered early, not late. whew

I know using a phone to actually call someone can be a real nuisance for some of you, but get over it. You know how to dial don’t you? Just stick your finger in the hole and make little circles…or tickle the pads with your finger…or touch their speed dial number…or ask Siri to make the call for you. Just do it.

It will only make your life easier and your art career more successful.

--

Mark Simon, is the co-founder of SellYourTvConceptNow.com and the owner of Animatics & Storyboards, Inc. and the animation producer for Tooth Fairy 2. Get Mark’s free 7 Biggest TV Pitch Mistakes download at www.SellYourTvConceptNow.com.







Comments


this is one of the dumbest animation articles I have ever read. As a veteran of this business the advice is based on sheer stupidity...enough already AWN.

get someone with a background to inform the people

Anonymous (not verified) | Sun, 01/27/2013 - 07:23 | Permalink

"how about something sensible"; Since when is client relations not "sensible"?

 

"That's a producer's job"; It may be the producers job to interact with the client but from the article the artist didn't even go as far as to inform the producer. If there has been established hierarchy then that should followed, if not, what’s wrong with artist contacting the client when something is sent?

 

"NEVER, NEVER, EVER Deliver ON TIME OR EARLY"; Clients have the reasonable right to expect things when you say you will deliver them. Something that should have discussed before accepting the job. If problems arise and the time needs to be moved then would be discussed. By your comments, you are exactly who I would not want to work with. You are the type that the article addresses "how laziness" can cause failure.

Jarhead | Fri, 01/11/2013 - 07:29 | Permalink

that's probably the dumbest thing i've ever heard

Anonymous (not verified) | Tue, 01/08/2013 - 12:54 | Permalink

this is too simplistic an article...

how about something sensible like how to write a deal memo. Most artists need to set the parameters with their client even before the job begins...

Anonymous (not verified) | Mon, 12/31/2012 - 15:31 | Permalink
Anonymous (not verified) | Wed, 12/26/2012 - 23:42 | Permalink

So you "put an artist on a project" and expect them to be in direct contact with the client about schedule and deliverables?

That's a producer's job, not an independent contractor's. If you're producing the project it's YOUR responsibility to make sure all the involved parties have the proper information. It's YOUR job to traffic what the artist creates.

Rocky (not verified) | Wed, 12/26/2012 - 11:06 | Permalink

uhh this article starts off wrong:

NEVER, NEVER, EVER Deliver ON TIME OR EARLY.. Always deliver LATE.. from the very get go(its all about conditioning).. during production tell a client you will have the first proofs in an hour.. and then wait a day to deliver.

why deliver late? because clients never pay full for their projects anymore or sometime will try not to pay at all.. so not worth your time to kill yourself on it.

THE KEY IS CONDITIONING... if you condition them that they will receive stages of the project late and later then by the time the project is due.. you can be out drinking with friends and they will not expect it on due date...

The best thing you can do is to condition clients to not be upset that work will always be late... and trhe best is to let them really get it in their mind.. by always setting up delivery on friday and then party on the weeekend work the following monday and tuesday and send them it on the Wensday AFTER the friday you told them they would get it.

JoeJ (not verified) | Sun, 12/23/2012 - 08:18 | Permalink

What a stupid and pointless article!

Mike (not verified) | Fri, 12/21/2012 - 10:45 | Permalink

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