From Sketch Pad to Mouse Pad: The Entertainment Industry Enhances Architectural Design

J. Paul Peszko investigates the growing uses of 3D software in architectural design.
Posted In | Magazines: VFXWorld

KPF’s Brown explains how this has saved his firm a great deal of time. “We are able to help our clients really visualize design options with Discreet’s 3ds max software with a quality of light and expression that best represents our vision, and then take it into combustion compositing software, where we can add painted textures, motion graphics or particle ‘tweaks’ to the design to further enhance our presentations without having to re-render. This saves us a tremendous amount of time and allows us to explore different design options with the client, options we wouldn’t be able to present without using 3ds max and combustion.”

One of the high-profile structures where the Autodesk family of design products is being used extensively is the new Freedom Tower in New York City. The first building to rise on the World Trade Center site, Freedom Tower not only recaptures the skyline but also establishes a new civic icon for New York City. Extending the long tradition of American ingenuity and innovation in skyscraper construction, Freedom Tower incorporates the highest standards of design, safety, quality and technology in what will be the tallest building in the world.

Known for its unparalleled expertise in designing skyscrapers such as Sears Tower, the John Hancock Center, Trump Tower and the China World Trade Center, Skidmore, Owings, & Merrill (SOM), the design architect of Freedom Tower, is responsible for developing the clear and logical relationship of all of the structure’s parts. Clad in shimmering glass, the asymmetrical form of the tower evokes the dynamic twisting form of the Statue of Liberty. The tower’s soaring offset spire further evokes the Statue’s profile and marks the symbolic height of 1,776 feet above ground.

Its parallelogram-shaped base conforms to the street grid of the lower Manhattan site. Its innovative structural system includes a cable-net structure, which recalls the form of the Brooklyn Bridge and encloses wind turbines that serve as a “wind farm” to collect energy — one of the building’s many sustainable design features.

“The complex geometries of the building’s design are testing our ability to describe form in conventional two-dimensional terms,” offers Jeffrey Holmes, senior designer on the project and associate partner in design at SOM. “Autodesk is helping us to implement integrated three-dimensional design tools that allow a great number of people to work simultaneously while communicating in a realtime three-dimensional environment.”

AutoCAD software serves as the project’s primary 2D and 3D design and documentation tool. Because AutoCAD is a highly customizable application, SOM has been able to create tools in AutoCAD to facilitate modeling the complex building geometry as well as design variations, and to coordinate different aspects of the Freedom Tower design. The team is also using the Autodesk Revit building information modeling platform on the whole building, including complex sub-grade levels. Autodesk Architectural Desktop is being employed for energy analysis with a third-party application and Discreet’s 3ds max software is being used for design visualization and creation of 3D renderings and animations.

“Working with SOM to implement our building information modeling platform and collaboration services on a project of this stature and complexity helps us to discover new and better ways to serve businesses across the construction industry,” says Phil Bernstein, FAIA, vp of Autodesk’s Building Solutions Division.







Comments


www.3dsalon.com: What is a Professional 3D? Nowadays, there are plenty of 3D images available. It seems for us most of them are not professional from the 3D point of view since they are performed with the aid of specialised software, ie ArchiCAD, AutoCAD, etc. Such software cannot require full scale knowledge of 3D from users, eg architects, engineers, therefore, its 3D instrument pallets make up only one hundredth part of the total number of pallets pertaining to general purpose 3D software. Here, satisfactory 3D can be achieved within the limits of the programme’s particular settings. A 3D professional works within one of the basic general purpose 3D programmes. They can achieve satisfactory results anyway and for any style. This is very important from the practical point of view. We received orders to alter quite a number of 3D models made with the aid of ArchiCAD, AutoCAD and 3D Max. Of course, a few special cases require the highest grade of realism. The Client is mostly time and money-limited. Quite frequently, our full potential is not needed at all to get the full idea of what the object is actually expected to look like. Some architects sought our tutorship. Shortly after we started they tended to look like motor-cyclist in an airliner cockpit, ie ‘there shall be an accelerator somewhere around here, but where on earth ?..’ At the latest, by the third class, they said ‘we’d better pay for your 3D, but will remain architects…’ We believe there’s much more point creating an architectural extension within a general purpose 3D programme rather than trying to reach the heights of 3D technologies within a specialised software. We have a set of our own plug-ins written with a script, which actually make up the extension in reference in our particular case. This helps expedite our work a great deal. Very few have a true idea of a 3D professional’ s speed. Summing it up, one can deem themselves a 3D professional (for static objects) if they are able to reach any level of photorealism in any case. No more 3D schemes! Would you believe that a serious Client shall have the right to see what are they paying for? Master of 3DSalon Michael Ostreuss.
Michael Ostreuss (not verified) | Fri, 07/16/2004 - 00:00 | Permalink
Umm, me thinks the author has it backwards on this topic. 3d modeling is an offshoot of developments in architectural software, not the reverse. Cheers, Mrmaps.
Douglas Gann (not verified) | Mon, 07/12/2004 - 00:00 | Permalink

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