Rhino
"We had a lot of fun with this spot. The characters are funny and the animation is really beautiful. This is a very expressive, enticing piece, with animals that are genuinely cute and whimsical. The constant brainstorming and exchange of ideas between our animators and the agency creatives was incredibly smooth and productive." -- Natasha Saenko, director.

Credits for Beeline Privet
CG Production Company: Rhino
Director: Natasha Saenko
Animator/Rigger: Goran Ognjanovic, Rob Dollase
Animator: Jaime A. Castañeda, Sean Curran
Lead Lighter: Rob Pearson
Lighter: Yuheng Chiang, Gilad Kenan
Modeler: Jagammay Himamshu, Brian Dinoto
Flame Composite Artist: Micky Gorenstein
Production Coordinator: Cynthia Angel
Head of Production/Producer: Karen Bianca Bisignano
COO/Executive Producer: Camille Geier
Managing Director: Rick Wagonheim
CEO: Zviah Eldar
Agency: Lowe Adventa
Contact: Maria Veretennikova
Production Company: Just Us
Producer: Anton Zamakhin
Creative Director: Maria Molchanova
Art Director: Olia Diyakova

 

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Shilo
"For calling on us to fulfill this script's very tall order, we were honored and we embraced the challenge with everything we had. Directing for us is so much about bringing a broad, holistic vision to the table.  Shooting the live-action, and directing the performance, as well as seamlessly integrating our poetic design and animated elements all took on equal importance.  Nothing was an afterthought. Guinness represents greatness, and for this short film powerfully representing a person's journey toward greatness, we had a goal of making sure that every frame, every nuance, felt authentic and on-brand. Looking at the finished result, we're extremely proud, and again, we express our deep appreciation to the creatives at Saatchi & Saatchi, and their clients at Guinness, for putting their faith in us." -- André Stringer, creative director

Techniques
To fulfill the high expectations for this project, under the direction of creative director Andre Stringer, Shilo's team worked very diligently to locate the perfect actor (Ainsley Burrows), to find the perfect location, and then to capture their live-action footage with director of photography Martin Ahlgren using the ARRIFLEX 435 Xtreme 35mm motion picture camera, and also the ARRICAM ST for hand-held shots. The choice of film stock was Kodak Vision2 200T 5217 color negative film. The creative also called for Shilo to create original animated content, which appears around Burrows as he speaks, to illustrate his words and thoughts. At first appearing as a flowing atmospheric trail following the artist, shapes organically materialize, symbolizing many different images of time, travel, growth, freedom and more.  For this aspect of the production, Shilo's artists used Adobe Creative Suite 3 for design, Autodesk Maya for animation and 3D, Adobe Photoshop for texturing, Adobe After Effects for compositing, and Final Cut Pro for editing. FumeFX was also used for the creation of particles, and Maya nCloth was used for cloth simulation.

Credits for Guinness Spoken Word
Production Company: Shilo at Hanrahan
Director: Shilo
Creative Director: André Stringer
Director of Photography: Martin Ahlgren
Associate Creative Director/Designer: Evan Dennis
Lead Artist: Tamir Sapir
Editors: Josh Bodnar, André Stringer, Galen Summer
Illustrator: Zach Johnsen
Animators: Henning Koczy, Craig Kohlmeyer, Stieg Retlin, Warren Heimall
Compositors: Bashir Hamid, Tamir Sapir, André Stringer
3D Artists: Warren Heimall, Craig Kohlmeyer, Christina Ku, Youngmin Kim, Chris Fung, Joji Tsuruga
Rotoscopers: Constance Conrad, Joel Voelker, Chris West, Stieg Retlin
Trackers: Chris West, Joel Voelker
Producer: Lindsay Bodanza
Line Producer: Nina Goldberg
Executive Producer: Tracy Chandler
Executive Producer for Hanrahan: Mark Hanrahan
Advertising Agency: Saatchi & Saatchi
Creative Director: Tim Hearn
Creative Team: Dave Govier, Levi Slavin
Executive Broadcast Director: Andy Gulliman
Regional Planning Director: Karen Johnstone
Account Director: Frederic Roger
Account Manager: Victoria Reiz
TV Producer: Laura Mueller
TV Production Assistant: Emma Wolanski
Music and Sound Design: Human
Principal Talent: Ainsley Burrows