Hot Spots Showcase 7: The Best in Animated & VFX Commercials
Blind Visual Propaganda
"From the initial pitch through final delivery, Tom [Koh] and everyone at Blind were wonderful collaborators who did an incredible job of bringing our vision to life -- we couldn't be happier with the results. Tom's wonderful imagination and creativity combined with his complete understanding of the complexities of the shoot and all the post-production details made him the perfect person to handle the difficult task of visually representing the complex nature of Tara's multiple personalities in a bold, striking and visually unforgettable way. This was our first project with Blind, but hopefully just the first of many." -- Erik Friedman, Showtime Sr. Creative Director
Credits for United States of Tara -- Out of the Box
Production Company: Blind Visual Propaganda
Director: Tom Koh
DP: Bengt Jonsson
EP: David Kleinman
Line Producer: John Gomez
Prod. Supervisor: Alisa Kimble
Editor: Carsten Becker
Assistant Editor: Lin Wilde
Producer: Keith Bryant
Creative Director: Tom Koh
EP: David Kleinman
Head of Production: Amy Knerl
Producer: Keith Bryant
FX Supervisor: Greg Lukomski
Lead Designer: Tom Koh
Designers: Steve Pacheco, Matthew Encina
Lead Animator: Jason Kim
3D Animators: Matthew Encina, Penny Zee Nederlander
Compositors: Tom Koh, Matthew Encina, Jason Kim, Penny Zee Nederlander
3D Modeling: Jason Kim, Penny Zee Nederlander, Tom Koh, Nick Smith
CG Tracking: Greg Lukomski
Rotoscoping: Owen Hammer, Lin Wilde
Client: Showtime Networks
Sr. CD: Erik Friedman
Writer/Producer: Vedia Ayvaz
Art Director: Tony Castellano
Line Producer: Lorraine O'Connor
Line Producer: Diana Roach
Sound Design/Audio Post: Broadway Sound
Sound Designer/Mixer: John Crenshaw
Brand New School
"Arnold had a really strong sense of where they wanted to be with these stories, where the brand's unique artwork and filigree come to life stylistically. We really enjoyed being able to work together from the early stages to bring the agency's vision to life. There's a lot of mutual respect between us and our friends at Arnold; from this trust and understanding came some great work." -- Jonathan Notaro, director
Techniques
This spot represented a fairly elaborate exploration of some sensationalized urban myths surrounding the 'No. 7' found on the Jack Daniel's label artwork, and its meaning. BNS weaved these together into a series of tangential thoughts that are visually threaded together via the brand's unique filigree and high contrast illustration style. Creating the look and controlling it meant a heavy exploration into the way things were lit and textured. The camera moves were all fairly orthodox, so BNS spent a lot of time getting them right. Since the spots are largely copy-driven, the camera, and animation had to be in sync with the voice over. Main tools used included Adobe Creative Suite, Autodesk Maya and Autodesk Flame.
Credits for Jack Daniel's Old No. 7
Production Company: Brand New School
Director: Jonathan Notaro
Art Directors: Mario Stipinovich, Eric Conception
Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza
CG Lead: Vadim Turchin
3D Animation: Eric Concepcion, Han Ho, Mike Garcia, Walter Lubinski, Kim Kehoe, Andre Salyer, Carmine Laietta, Adam Rosenzweig, Dave LoGiudice, John Kalagian
2D Animation: Stieg Retlin
Storyboard Artists: Will Rosado
Compositor: Eric Concepcion, Dave LoGiudice, Michal Finegold
Executive Producer: Danny Rosenbloom
Head of Production: Devin Brook
Producer: Toby Sowers, Mike Sullo
Production Coordinator: Ilona Klaver
Advertising Agency: Arnold
Chief Creative Officer: Pete Favat
Creative Directors: Wade Devers, Wade Paschall
Associate Creative Directors: Lee Walters, Chad Leitz
Executive Producer: Billy Near
Assistant Producer: Reaghan Puleo
Account Director: Chris Ferko
Business Manager: Maria Rougvie
Original Music: The Lodge
Creative Directors: Eric Hillebrecht & Colin Thibadeau
Composers "Old Number 7": Alex Weinstein
Executive Producer: Sallie Moore
Producer: Heather Weisberg
V.O. Artist: Billy Mondy

























Interesting way to bring up the car model from various parts and accessories.
Cheer!
Utestore.com.au
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