ATTIK
"With this Brand Manifesto campaign, we've found some fun and exciting ways to invite even more trendleading, creative individuals to participate in the brand's unique philosophy of 'vehicle as self-expression.' For the new TV spots, our creative focused on finding dynamic ways to convey each vehicle's personality, and connecting those with individuality.  With Scion, their goal is to communicate with young people, and we feel that the brand has been phenomenal at recognizing the need to communicate in a credible manner with that audience in order to remain accepted by them." -- Simon Needham, ATTIK's creative director, co-director

Techniques
For this project, ATTIK provided Shilo with in-depth campaign positioning information, a detailed script, and moodboards conveying specific Scion xD 'manifestos' along with suggestions on photographic and graphical styles, colors, textures, and typography. Moving forward in bringing the spot to life, Shilo's artists first created an animatic.  After locking the edit, the teams then moved forward in refining the animation in the action taking place, as well as the camera moves, and presented a motion test showcasing the spot's final look and feel. From there, all the rendering, compositing, and color came from Method. Key tools include Adobe Creative Suite, Autodesk Maya, Autodesk Flame and Nuke.

Credits for Scion xD Explosion
Ad Agency: ATTIK
Creative Director, Broadcast Spot Co-Director: Simon Needham
Associate Creative Directors: Ron Lim, Stan Zienka
Production Company: Shilo
Director: Simon Needham (ATTIK) and Shilo
Creative Director: Jose Gomez  
Associate Creative Director: Evan Dennis
Lead Designers: Evan Dennis, Jose Gomez
3D Animation: Cody Smith, Jesse Franklin, Henning Koczy, Gene Arvan
Editor: Adam Bluming  
Production Coordinator: Katlin Bradley
Producer: Jake Hibler
Executive Producer: Santino Sladavic  
VFX and Finishing: Method Studios
Senior Executive Producer: Gabby Gourier
Producer: Leighton Greer
Visual Effects Supervisor: Chris Nichols
Compositing Supervisor / Lead Compositor: Chris Bankoff
Flame Artist: Marguerite Cargill
Lighting Supervisor: Daniel Buck
CG Artists: Scott Metzger, Felix Urquiza, Alexander Lee, Didier Levy, Dave Carlson, Erik Lee
Nuke Compositors: Ryan Raith, Jake Maymudes
Coordinator: Lauren Haggard
Music and Sound Design: Face The Music
Executive Producer: Adam Joseph  
Composer/Sound Designer: Matthew Kratz  
Additional Sound Designer: Michael Schmidt
Mixer: David Carden

 

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Bent Image Lab
This animation was a lot of fun to make. Deutsch’s script was excellent and called for nuanced performances by all of the characters in the spot. Bent aimed to create a believable cast and Ken Lidster and the team did a fantastic job making that happen through skilled, subtle character animation. Even though the spot is only 30 seconds long, the performances really allow you to get to know each character.

Credits for Diet Dr. Pepper I Exist
Production Company: Bent Image Lab
Director: Ken Lidster
Executive Producer: Ray Di Carlo
Senior Producer: Tsui Ling Toomer
Producer: Kara Place
Coordinator: Ryan Shanholtzer
Director of Photography: Mark Eifert
Product Shoot Director of Photography: Jay Wesley Jones
Stage Manager: Jim Birkett
Art Director/Set Designer: Curt Enderle
Art Department Director: Solomon Burbridge
Art Department: Greg Fosmire, Marty Easterday, Kimi Kaplowitz, Mary Blankenburg, Daniel Miller, Huy Vu, Jayme Hansen, Kate Fenker, Brandi Cochrane
Storyboard Artist: Steve Hess
Character Design: Brett Superstar, Steve Hess, Monique Ligons, Colin Batty
Principal Animators: Jerold Howard, Jeff Riley
Editorial Supervisor: JD Dawson
After Effects Supervisor: Tarn Fox
Composite Artists (After Effects): Orland Nutt, Brian Kinkley, Jay Twenge, Sean Saul
Composite Artists (2D): Traci Cook
Agency: Deutsch, LA
President/Chief Creative Officer: Eric Hirshberg
SVP/Group CD: Chris Ribiero
Sr. Designer: Marius Gedgaudas
Sr. Producer: Tracy Jones
SVP, Group Account Director: Valencia Gayles
Account Director: Helen Murray
Post Production Company: Downstream
Colorist: Jim Barrett