Hot Spots Showcase 7: The Best in Animated & VFX Commercials
AWN's Hot Spots Showcase is now seven years old. We take submissions from our readers and bring the best to you... our readers. His collection of spots and music videos represents the cutting-edge in the field. Stay tuned and enjoy.
a52
"Beginning with the shoot and continuing throughout the entire process, Scott O'Leary, Kate Talbott and I were fortunate to have such a talented and committed group of people working on the spot." -- Ryan Peck, creative director/copywriter, Fallon
Techniques
To address the agency's creative brief, director Frank Budgen planned to capture all the umbrellas in-camera, just as they were meant to appear within each of the finished scenes. Toward that end, special mobile rigs capable of suspending a dozen or more umbrellas were built and used on each location over the five-day shoot in and around Los Angeles, where Budgen and Kuras filmed on Fuji F-64D and Reala 500D stocks using the ARRIFLEX 235 camera package.
As a result of the diligent production approach, Angus Wall was able to assemble the scenes featuring practical umbrellas right away upon receiving the transfers of the live-action footage. By viewing the offline edit, Murphy was then able to assess which of the practical umbrellas appeared natural, and began coordinating efforts with the CG team to create umbrellas that could be layered in organically. Final CG sequences created in Autodesk Maya were composited into many scenes by Murphy and 2D VFX artist Stefan Gaillot, while 2D artist Mike Bliss removed mobile rigs and suspension wires from the live-action plates.
Credits for Travelers Drifters
Visual Effects Company: a52
VFX Supervisor: Patrick Murphy
Colorist: Angus Wall
Flame Artists: Patrick Murphy, Stefan Gaillot, Mike Bliss
CGI Supervisor: Kirk Shintani
CGI Artists: Andy Hall, Paulo de Almada, Joe Chiechi, Adam Newman, Ian Ruhfass, Terry Shigemitsu
VFX Producer: Jenny Bright
Executive Producer: Jennifer Sofio Hall
Agency: Fallon
Creative Directors: Scott O'Leary, Ryan Peck
Art Director: Scott O'Leary
Copywriter: Ryan Peck
Director of Integrated Production: Vic Palumbo
Executive Producer: Kate Talbott
Production Company: Gorgeous Enterprises
Director: Frank Budgen
Director of Photography: Ellen Kuras/Frank Budgen
Executive Producer: Cassie Hulen
Producer: Alicia Richards
Production Manager: Judy Vermeulen
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Executive Producer: Linda Carlson, Carol Lynn Weaver
Producer: Kim Colen
Editorial Assistant: Grant Surmi
Mix Company: Eleven Sound
Mix Engineer: Jeff Fuller
Music Track: "Worries" Langhorne Slim

"Good Vibrations may be our best Responsibility Project film. It teaches us about doing the right thing, but the film and animation that Jérémy Clapin created is original and engaging regardless of that it¹s just a special film to watch."
"For Responsibility Project we created short films to encourage people to talk about what it means to do the right thing. In the past, we used live-action and it worked well but something was missing. I think it was Jérémy Clapin. His imagination and inventiveness created one of our most engaging films. We¹ve heard from lots of teachers around the U.S. that they¹re using the film to create discussions in their classrooms." -- Rob Rich, EVP/Creative Director, Hill Holliday
Credits for Liberty Mutual's Good Vibations
Production Company: Acme Filmworks
Writer, Director, Desiger: Jérémy Clapin
Producer: Ron Diamond
Executive Producers: Kevin Moehlenkamp, Rob Rich, Ernie Schenck, Bryan Sweeney, Scott Hainline
Vanilla Seed
CG Supervisor: Jean-Francois Sarazin
CG Artists: Alex Artaud, Helene Emain, Forent Magnat, Laurent Boucher, Fabien Bougas, Charlene Girodet, Roman Musso
Music: Nicolas Martin
Sound Design: Eric Lonni -- Digital Salade
























Interesting way to bring up the car model from various parts and accessories.
Cheer!
Utestore.com.au
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