Toy Fair `99: More Animated Stuff

Joe Szadkowski relates the animated products on display at the latest Toy Fair, held in New York City. Come see what will be on a retailer's shelf near you soon!
Posted In | Site Categories: Licensing

With a KaBoom! animation has exploded, a trend reflected in the manufacturers' lines at the 1999 American International Toy Fair in New York (February 1999). Here are the news highlights...

On hand, the first day of the event, director Rob Minkoff (The Lion King) introduced his newest film, Stuart Little (Columbia Pictures), starring Geena Davis, Hugh Laurie and Jonathan Lipnicki as the Little family. Michael J. Fox provides the voice of the movie's CGI star, Stuart. Comparing the animated white mouse to his human stars, Minkoff said that the animated actor may never surpass the live actor, but that they each have their place in storytelling. "I think that the art and the artistry of animation is without a doubt equal to that of live-action filmmaking -- but they are completely different," Mr. Minkoff told Animation World. "I guess I understand why animation has less cache, because you saw what happened when Geena (Davis), Jonathan (Lipnicki) and Hugh (Laurie) went up on stage, suddenly the paparazzi rushed to their feet and started flashing pictures. Why? Because they have life and vitality, and can appear in public."

Not to disagree with Mr. Minkoff, but Stuart Little made a very physical appearance at Toy Fair that was well received by fans and paparazzi alike. Advanced models of plush and sculpted Stuart Little figures, as well as playsets and accessories, show promise that Stuart Little will become a popular and evergreen product with children and collectors alike. Licensor for the property, Sony Signatures, announced partnerships with Hasbro for a toy line including plush dolls, puzzles, collectible figures, a talking Stuart Little and even a Stuart Little toy motor car just like the one he drives in the book and movie. Other licenses awarded from the film include HarperCollins for book publishing and Learning Curve for felt playboard and playscenes, wooden puzzles and plush for pre-schoolers. Stuart Little will be on store shelves for the May release of the movie.

Also from Hasbro's animated toy shelves will be a line of new Pokemon toys including mini plush. The first wave features Meowth, Charizard, Squirtle, Pikachu, Jigglypuff, Poliwhirl, Eevee and Snorlax ($4.99/July 1999). Pokemon plush collectors will also want to gather up the eight inch tall Pikachu Plush in July ($9.99).







Comments


ASXsvV (not verified) | Mon, 08/29/2011 - 01:52 | Permalink

VIt is rewarding to be able to visualize beautiful works. I always visit its site. Debtor.
w

Material Elétrico (not verified) | Mon, 03/28/2011 - 11:30 | Permalink

This is one of the bests, I am a big animation fan..onsalenow.org.uk

Chris Harris (not verified) | Thu, 11/18/2010 - 00:18 | Permalink

Great blog my daughter had a talking Stuart Little last year as a Christmas gift and loved it!

christmas gift (not verified) | Mon, 11/15/2010 - 05:07 | Permalink
4

The great problem is the half ones as the information is propagated and the readers interpret who them. I particulamente liked muto it film and indicate for that to want to attend.

henrique1122 | Fri, 03/26/2010 - 13:57 | Permalink

Gotta Love animation. I remembered Bandai of Power Rangers fame debuted its newest addition to children's animated television with Cyber 9, but it was long ago. Nowadays internet is so popular even my son had created some website to selling health products, this is one of his example site talking abuot sleeping problems. natural sleep aids. Crappy huh?

Christine Kane | Tue, 03/02/2010 - 04:08 | Permalink

Animation is so interesting.I really love how they can make every character so real and life like. I use some animation with my personalised gifts website.

personalised gifts | Sat, 02/27/2010 - 21:04 | Permalink

I do genuinely think that animated characters have to inherit something common from the real person that plays them. Either in personality or physical appearance otherwise the gap is too big and no connection is made, resulting in a poor character presence.

Pedro Dias (not verified) | Thu, 01/21/2010 - 10:59 | Permalink

"99"?? Are you people KIDDING me? C'mon, AWN, get with the times!!

Jerry (not verified) | Sat, 12/12/2009 - 01:57 | Permalink

That´s the best animation I´ve ever seen in films.
Great movie and I do recommend for anyone.
Thanks.

Otimização de Sites (not verified) | Mon, 12/07/2009 - 11:44 | Permalink

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • Use <!--pagebreak--> to create page breaks.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.