Harrison speaks from a wealth of experience as well, having begun his new media career as early as 1995 when entertainment on the Net was just beginning. In true pioneer fashion, he produced online broadcast concerts for the famous Whiskey-A-Go-Go before there was even any appreciable audience booted-up to tune in. He then did a two-year stint as Director of New Media for CARAT, the world's largest media agency, where he learned and honed his skills in marketing and advertising for emerging media concerns. In 1998, he jumped back to the content creation side by taking the producing reins for Hollywood.com. While there, he was instrumental in raising revenue to an all-time high, doubling per month users and managing all production staff and editorial content. Leaving there to start MediaTrip's voyage in May of 1999, Harrison's new online journey has been both arduous and highly rewarding.

The Trip Ahead
Though constantly investigating the surplus of technical and creative possibilities his company and partnerships present -- in marketing, distribution to known and emerging technologies, creative advertising and more -- Harrison says right now his main focus remains "on building compelling Internet experiences." Confident in the spontaneous atmosphere of today's entertainment evolution, he continues to show an unerring eye for finding the creations that are attractive across many different and complimentary platforms. Harrison makes his way into MediaTrip each morning excited by that task. He says with a smile, "It's always like: what's another thing we can do on our Website that is entertaining to our users? Because that's the challenge, that's the drive, that's why you wake up day to day is to entertain people, you know? That's the real kick."

Lee Dannacher, currently based in New York, is a supervising producer and sound track director of over 350 half-hours of television animated series, along with numerous home video and film productions.