A Ride Worth Taking: MediaTrip On The Move
Revving Up The Engine At the beginning of last summer, Harrison and Roth publicized the
formation of a long-range strategic partnership. Their unique industry
relationship will encompass a magnitude of possibilities for creating
formulas linking the Web and traditional media's television, film,
marketing, production and publicity. To optimize their association
and facilitate close cross-consideration for all projects being worked
on by both companies, MediaTrip will move under the same roof of Revolution's
soon-to-be-completed 65,000 square-foot Santa Monica complex early
next year. Picking Up the Passengers
Early in the New Year, Hollywood executive/superagent Arnold Rifkin
joined MediaTrip's Board of Directors. With strong relationships across
the spectrum of today's entertainment worlds, Rifkin brought what
Harrison describes as "key strategic guidance" to the young
company's evolutionary process. Bridging a few "degrees of separation,"
Rifkin led the youthful CEO to a destined meeting with Joe Roth, the
former Chairman of Walt Disney Studios, who was just then announcing
the formation of his new independent Revolution Studios.
In July, MediaTrip scaled their site significantly by building
an interactive artist community called "Show Off Your Own."
Their intent in aggregating individual Web pages is to promote the
free exchange of work and ideas from artists and their fans worldwide.
The Netcaster will supply the tools and will support the scores of
separate pages so that, in Harrison's words, "Artists will be
able to share their creative vision on an interactive platform --
whether it's music, film, games, animation, acting or producing."
The first examples of this new area's potential have been seen in
MediaTrip's first-ever online casting calls for Revolution's films
Tomcats and the just announced The New Guy. By posting
their pictures, resumes and/or materials within MediaTrip's designated
spots, aspiring actors, actresses and musicians will have the online
chance to win featured extra rolls in Roth's current theatrical productions
(plus the potential to connect with other influential industry professionals
along the way). In the music arena, MediaTrip has enlisted artist
mastermind George Clinton to entice musicians to upload their demos
for review by him and all other viewers who want to post comments.
At the end of six months, Clinton will select one artist as the grand
prize winner from a pool of audience selected weekly winners -- for
whom he will then produce a demo album. In these new and soon-to-be
launched artist community areas, MediaTrip and Revolution Studios
remind participants they will be continually looking at the most popular
material within the interactive pages to find new talent and projects
for additional Internet and offline production/distribution possibilities.
Printer-friendly version
Post new comment