When they say Cartoons on the Bay, well they really mean it. © AWN, Inc.

Welcome to Positano, the site of the world's only television animation festival, a uniquely Italian festival set in the midst of some of the earth's most dramatic scenery.

For those used to the bustle of Annecy and the serious business nature of MIP, Cartoons on the Bay can take a little getting used to. Located on the beautiful Amalfi coast in the small, quaint town of Positano, the pace of Cartoons on the Bay is anything but hurried. After grabbing your bags at the Naples airport, pause a moment and take a deep breath. You are now on Positano time! Panel discussions may be listed as starting at 11 a.m. and they may start at 11 or 11:30. But don't worry about needing to re-schedule meetings or missing other events, at Cartoons on the Bay everything always seems to work out. Panel discussions are held at a lovely hotel, while screenings take place a stone's throw away in a huge tent constructed right on the beach especially for the event. Workmen construct a village on the sand that houses the screening tent, a meeting area and a few booths. The screening schedule is also quite relaxed, with breaks between programs for leisurely meals and the earliest program starting at 10 a.m.

Cartoons on the Bay feels like a small town festival even though there are plenty of familiar faces from the international animation scene. Swarms of kids were entertained by Kinder Sorpresa and Cartoon Network Italy. Crowding into the screenings they pushed back and forth, jostling one another, leaving to get this friend, coming back to get that one. All the time, laughing, clutching balloons and carrying on. The evening presentations are also predominately attended by local families, packs of school kids and young men and women on dates. With programs mostly in Italian (translation is always provided though) and featuring Italian television and other popular stars, it is a true immersion into Italian culture. Whereas most festivals have serious ministers of culture in gray suits pontificating on their region's current policy, Cartoons on the Bay has a young, tightly-clad Italian television star conversationally clowning with guests, the audience and Tom and Jerry costumed characters alike.