At the 19th Cartoon Forum, a new trend was unveiled: for the first time a majority of projects were for short series, reflecting the growing importance of alternative platforms.

A move away from longer formats toward shorter running times and new media platforms was the main trend identified in the latest crop of European animation series in development presented at this year's Cartoon Forum.

The Cartoon organization celebrated its 20th anniversary this year at what was the 19th Cartoon Forum, staged in Ludwigsburg, Germany. A total of 63 new projects were presented to broadcasters and investors with a total budget of around 300 million euros.

According to Cartoon director Marc Vandeweyer, this was the first time that the majority of projects were for series of 11 minutes and under. He believes this may be because of a growing market for new platforms -- 21 percent of projects were conceived with platforms such as cell phone, Internet or games in mind, and this was reflected by a greater number of investors from these markets attending Cartoon Forum. Vandeweyer hopes this trend will result in greater opportunities for smaller production companies and smaller countries within the European Union.

Once again, France was the top country represented, with 28 percent of all projects and half of the top 10 in terms of attendance at presentations. Germany had 17 percent of projects and two in the top 10, the U.K. came in third with 16 percent, but none in the top 10.

Over the years, Cartoon Forum has become the number one gathering place for producers, broadcasters and investors in the European animation industry. So it was a natural extension when the Cartoon Tributes were instituted three years ago. Attendees get to vote on awards to the companies or personalities that have had the most positive influence on the industry over the past year.

Producer of the Year this time was Cartoon Saloon from Ireland, a small company that caused a lot of waves with its tremendous first series Skunk Fu and upcoming feature debut Brendan and the Book of Kells. Investor/Distributor of the Year was the U.K.'s Rubber Duck Ent. -- part of the Contender Group and particularly known for its success with Peppa Pig. Broadcaster of the Year was France 3.

The annual Cartoon d'Or screenings and ceremony also took place, with a strong lineup of finalists nominated by partner animation festivals throughout Europe over the past year. The winner was French director Benjamin Renner with his graduation film from French animation school La Poudrière, A Mouse's Tale.

The top three projects of the 63 on view at the Forum in terms of the numbers at presentations were the French trio of Mouk's World Tour from Millimages, Pok & Mok from Alphanim and Mr. Baby from Xilam.

Mouk's World Tour is a 62x11 concept for a four- to five-year-old audience, sponsored by France 5. It follows a curious bear to different parts of the world, where he finds answers to questions in a treasure hunt, while also finding out about the inhabitants of each country and their environment.

Producer of the Year was awarded to Cartoon Saloon from Ireland for its first series Skunk Fu and upcoming feature debut Brendan and the Book of Kells (above). © Cartoon Saloon, Les Armateurs and Vivi Film.

Pok & Mok is a 78x7 series for six-to-nines in a style that features 2D characters with backgrounds and props created from digitally treated photographic scenes. It's a zany, energetic and off-the-wall treatment of environmental issues through the eyes of a boy called Mok and his furry pet Pok.

Mr. Baby is a 52x3.5 series for all ages designed for cross-media Internet and cell phone applications about a 15-month-old baby with the mind of a 50-year-old man.

It was the cross-media applications that scored big this year. Immediately after the big three in terms of popularity came a big surprise for the organizers. Plankton Invasion is a 52x6 cross-media concept from Belgian outfit Tinkertree, which wasn't even chosen by the selection committee. But when the producers persisted and sent in their trailer anyway, the organizers decided to add it to their list. The investors still didn't bite when advance details were sent out, so the presentation was staged in the smallest available room. But on the day, almost 200 people enthusiastically squeezed in for the show.

Badly Drawn Roy was the latest offering from Irish cross-media specialist Jam Media. Founded six years ago, the company has already completed four seasons of Pick Me for RTE -- a show where kids get to star in the animation by sending pictures of themselves to be dropped into an episode. Funky Fables -- presented two years ago at Cartoon Forum -- has just started airing on BBC with a similar concept. But producer John Rice says that this time around that idea has been turned on its head.

"The stuff we've done to date has been a matter of putting real kids into a cartoon world," he says. "But Badly Drawn Roy is the exact opposite -- putting a cartoon kid into a real world. It's inspired by a short film we made in 2006 about an animated character who couldn't get work, so his mates all have a whip round to get him cleaned up and sent to Hollywood."