AnimExpo'97: An Introduction to the Rising Tiger
First-timer AnimExpo
`97 in Seoul, Korea was a success. The exposition was a spectacular domestic
event, a commercial and cultural achievement. It was targeted at the general
public, especially children, and included interactive games, popular animation
characters starring on several stages, and big video walls showing the
latest and most highly-rated Korean children's series. The main screenings
took place in the Seoul Art Center situated in the heart of Seoul's entertainment
area between the trendiest cafes, pubs and karaoke bars, a district of
colleges and universities. Young people between 16 and 20 years-old queued
up for hours to get a ticket, which is not surprising in a city of 11 million,
especially after such a strong publicity campaign from main sponsor, the
second largest television channel, MBC. The organizers reported a turnover
of roughly $700,000 U.S. from the ten day exposition at the Seoul Olympic
Park. Tickets cost $6 U.S. for children and $8 U.S. for adults. MBC said,
"It is an enormous undertaking for economical and cultural development,
bringing industry, international filmmakers and domestic audiences closest
together." Besides MBC, other sponsors included, the Ministry of Trade,
Industry and Energy, the Ministry of Environment, the Ministry of Information,
the Korean Cultural and Art Foundation and the Software Industry Association. The Awards
The International Jury awarded the Golden Damby Prize
($20,000 U.S.) to Oscar winner Quest, produced by Thomas Stellmach
and directed by Tyron Montgomery, with worldwide distribution by Joachim
Kreck Film, Germany, for its deep philosophical meaning and humanistic
idea. The First Prize in the Ecology & Pollution Theme Category went
to the German cartoon When the Wind Subsides by Serbian filmmaker
Vuk Jevremovic. Special Prizes for outstanding films were given to: Limbo
by Beriou (France); 1895 by Priit Parn (Estonia); Bavel's
Book by Koji Yamamura (Japan); Jam the Housesnail by Tatsutoshi
Nomura (Japan); l995 - 1995 by Paul de Nooijer (The Netherlands);
a domestic commercial Hana Bank by Sun Woo Entertainment (Korea);
and a debut cartoon, Mozaffar Sheydaei's Fish in Soil (Iran). All
of these films shared the respectable amount of $100,000 U.S. The Merit
Prize went to a Korean black & white cartoon Open by Dong Hee
Jung, a gentle expression of the Jury's will to support domestic art films
which are nearly non-existent. The UNICEF Prize was awarded to Mons
the Cat by Piotr Sapegin (Norway).
Each Jury member (Kihachiro Kawamoto, Japan, Dan
McLaughlin, U.S.A, Barbel Neubauer, Germany, Kyung Sup Shin, Korea and
Yang Ding Xien, China) awarded their own Special Prize, a clever decision
that neutralized the different artistic tastes of the jury. These prizes
were awarded to: Yankale by Gil Alkabetz, Germany; Tale About
The Cat and the Moon by Pedro Serrazina, Portugal; The End of the
World in Four Seasons by veteran Dutch animator Paul Driessen, made
at the National Film Board of Canada; Achilles by Barry J.C. Purves
(U.K.); and Flatworld by Daniel Greaves (U.K.) ($2,000 U.S. for
each). With three awards, Germany was the most successful international
country for the first time and stole the show from the old animation bastion,
the U.K. who has dominated the international animation scene for years.























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